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Watch the first teasers for HYBE subsidiary ADOR’s upcoming K-pop girl group - nme.com
Watch the first teasers for HYBE subsidiary ADOR’s upcoming K-pop girl group
HYBE has dropped the first set of teasers for its upcoming K-pop girl group.On July 1, HYBE subsidiary ADOR, which is headed by HYBE’s Chief Brand Officer (CBO) Min Hee-jin, took to the imprint’s social media pages to post the first set of cryptic teasers for its new girl group.The teasers include a peculiarly animated video of green, white, pink, blue and yellow rabbits rollerskating in orderly fashion, against a backdrop of pink and blue flames over an otherwise plain black background.A post shared by ADOR (@alldoorsoneroom)Other posts also include individual animations of the numerical numbers “22”, “7” and “22”, assumed to highlight the announcement of the group’s first content on July 22 this year, as teased in the captions of ADOR’s posts. More details about the new act, including their exact line-up and debut date, are expected to arrive in the coming months.A post shared by ADOR (@alldoorsoneroom)A post shared by ADOR (@alldoorsoneroom)A post shared by ADOR (@alldoorsoneroom)ADOR’s upcoming K-pop act was previously teased by Min herself in an interview earlier this year, who explained that the girl group will “present the direction I’ve had specific plans for a new girl group for a long time”, and at the time provided an estimate of the girl group’s debut to be sometime in the third quarter of this year.Min also revealed that the as-yet-unnamed girl group had been in the works for as long as two years.
STAYC to release new music next month - nme.com - Los Angeles - South Korea
STAYC to release new music next month
STAYC are set to return with new music in July, as confirmed by High Up Entertainment.Earlier today (June 30), South Korean news outlet Ilgan Sports reported that the K-pop rookie group are currently in the midst of preparations to drop a new album in July. The publication cited insider information claiming that the six-piece have completed recording and are filming a music video for the release.In response to the report, STAYC’s label, High Up Entertainment, confirmed the news in brief statement to OSEN. “It is confirmed that STAYC will be making a comeback in July,” confirmed the label, as translated by Soompi. “They recently finished shooting the music video, and they’re working hard on the final preparations.”STAYC’s forthcoming July comeback will be their second release of the year, due to arrive approximately five months after their sophomore mini-album ‘YOUNG-LUV.COM’ in February, which featured the hit title track ‘RUN2U’.In a glowing four-star review of that record, NME’s Angela Patricia Suacillo described ‘YOUNG-LUV.COM’ as “a mature, ambitious return that ups the ante”, and proves “that STAYC have the mettle to continue pushing the envelope with every record they put out, while not having to completely reinvent themselves every time”.Meanwhile, the girl group are set to perform at this year’s three-day KCON LA convention, which is set to take place from August 19 to 21 at the Crypto.com Arena and the LA Convention Center located in downtown Los Angeles.