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Who are Snapdragon? The USA firm behind £60million Manchester United kit sponsorship deal
13.09.2023 - 16:35 / manchestereveningnews.co.uk
Manchester United will have a new brand adorning their shirts from next season after a deal was reached with Qualcomm Snapdragon.
The US technology firm have agreed a deal reportedly in the region of £60million per year to be one of United's main sponsors from next season. Currently, TeamViewer are front and centre on the kits of both the men's and women's teams.
However this agreement, which dates back to the 2021/22 campaign, will end in May. The deal was initially due to run for five years but an agreement was reached to terminate the partnership early if an alternative could be found.
But who are the new sponsors of United and what shall the new kits look like with their logo? MEN Sport has taken a look.
ALSO READ: United targeting four key signings next summer
Qualcomm Snapdragon was established in November 2007 and its processors power premium products from the world's biggest brands across smartphones, PCs, extended reality glasses, gaming devices, wearables, and connected cars.
One of their customers is tech giants Apple and the company announced they would be providing 5G chips to the iPhone until 2026. This proved to be good news for shares in Snapdragon, which rose by four per cent by midday on Monday.
Those with good memories will remember Snapdragon from the US pre-season tour this summer. The tech firm 'presented' the Reds' trip Stateside and United even played in San Diego's Snapdragon Stadium against Wrexham. Following a youthful United side's defeat to Wrexham, the North Wales club received the Snapdragon Cup to commemorate their success.
For most fans, the priority will be how the new kits will look with the Snapdragon logo on it. While many remember Sharp for its iconic and simple design,
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