Scotland’s top social media influencers are making hundreds of thousands of pounds by posting intimate details about their lifestyle and advertising products on sites like Instagram, TikTok and YouTube.
01.11.2022 - 16:07 / dailyrecord.co.uk
The interest in visiting Scotland continues to grow, with even the TikTok generation getting involved. New research by the UK's largest automotive marketplace Auto Trader has revealed the top trending destinations and routes for a road trip on TikTok with Scotland named second only behind the USA.
With 11.2 billion views of ‘#roadtrip’ videos alone on the platform, the app is a massively popular source of inspiration for drivers looking for ideas for their next motoring adventure. The study analysed the viewing numbers of hundreds of road trip-related hashtags on the app, in order to rank the most watched locations and routes for a driving holiday around the globe.
With a massive 11 million views, Scotland took second place in the global rankings. The Scottish road trip TikTok videos showcase the country’s most famous road trip route, the NC500, alongside recommendations for must-do Scottish activities, like wild swimming and hiking in the spectacular mountains.
READ MORE: The pretty Scottish tourist town recently named one of UK's top picturesque spots for a staycation
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Achmelvich Bay is pulled out as a specific highlight within a Scottish motoring adventure; this beautiful pale sandy beach is popular with walkers, windsurfers, and fishing enthusiasts and has great spots for caravans and camping.
Another popular beach on a Scottish road trip on TikTok is Sango Sands, with its sweet viewpoint offering visitors breath-taking views of the Atlantic Ocean. The Golden Eagle Zipline, the most northerly zipline in the UK which zooms over the beach at Durness, is also another must-do pulled out on TikTok for thrill seekers
Scotland’s top social media influencers are making hundreds of thousands of pounds by posting intimate details about their lifestyle and advertising products on sites like Instagram, TikTok and YouTube.
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