The stars of Scotland's latest reality TV show The Reel Life have stepping into their Christmas gear as they hit the town for a big night out.
20.11.2022 - 07:41 / dailyrecord.co.uk
Scotland’s top social media influencers are making hundreds of thousands of pounds by posting intimate details about their lifestyle and advertising products on sites like Instagram, TikTok and YouTube.
That has led to an explosion in the number of young people who are shunning traditional careers in the hope of being one of the few who make it.
A Sunday Mail investigation has revealed the huge amounts of money being made by Scottish online stars, the struggle to get followers and how an agency representing influencers is flooded by hundreds of people a month who want a job in the industry.
Aquarius Creative, based in Uddingston, Lanarkshire, is one of the country’s top social media and influencer management agencies and is about to be the focus of a BBC Scotland documentary.
Entrepreneurs Amy Moore and Kirsten Cameron launched the firm in 2020 and now manage both brands and influencers, negotiating their contracts and approving content before it goes live online. They help their clients make up to £5000 a job while the company had a £171,000 turnover in 2021.
Director Amy, 25, from Bothwell, said the firm is inundated with more than 100 applications a week from those wanting to get signed up to their books.
She said: “An influencer is someone who can convert people on social media. It’s not just fashion and beauty.
“It’s someone who can help you make a decision and influence someone to buy a product through what they post on their social platforms.
“But it’s also about being transparent and honest about who you are. You have to be unique and show people that consistently.”
Aquarius Creative works by reaching out to brands to promote their influencers while dealing with enquiries on their signed talent.
Fees for jobs can
The stars of Scotland's latest reality TV show The Reel Life have stepping into their Christmas gear as they hit the town for a big night out.
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