Thania Garcia Nearly four months after its release, Myke Towers’ “Lala” (One World/Warner Latina) has become the Puerto Rican rapper’s first-ever global No. 1 single. The track, which sonically borders pop and reggaeton, has been on the ascent on social media and across DSPs in the last week despite the fact that it was released as part of Towers’ 23-song “La Vida Es Una” album way back in March. The song experienced an increased and unforeseen popularity after going viral on TikTok, and while it is virtually impossible to predict what will happen next, Towers has plans to make the most of the boost in tandem with entertainment executive Brandon Silverstein.