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04.02.2022 - 22:49 / deadline.com
Super Bowl LVI, set for February 13 at LA’s SoFi Stadium, will have a decidedly different feel than last year’s edition.
For starters, the stadium will be sold out. A year ago, the game vividly reflected the grueling early phase of Covid, as Tampa Bay’s Raymond James Stadium hosted 24,835 fans, one-third of whom were newly vaccinated health care workers.
This year, sellouts and close games have stimulated NFL ratings, with the conference championship games at the end of January posting multi-year highs. NBCUniversal, which will carry the game on NBC, Peacock and Telemundo, is apt to put up a healthy combined number. Even for an event that is the longtime king of tune-in, any increase (as opposed to last year’s tumble to 96.4 million viewers) would be a tonic.
Better ratings, though, would merely be icing on an already lucrative cake. All of the ad inventory sold out more than a week before kickoff, with many 30-second spots selling for a record $7 million. A recent report from research firm Kantar found that last year’s game generated $434.5 million of in-game ad revenue for ViacomCBS and indicated this year’s haul should be higher.
As for the Ad Bowl’s creative side, it will bring out the customary flock of Hollywood stars and pop-culture figures shilling for various brands. Kevin Hart demands the VIP treatment at Sam’s Club; Seth Rogen and Paul Rudd team for Lay’s potato chips; Salma Hayek and Arnold Schwarzenegger hype BMW electric vehicles; Jennifer Coolidge, Gwyneth Paltrow and Trevor Noah demonstrate Uber “Don’t” Eats; and Ken Jeong and Joel McHale debate the proper way to eat Planter’s mixed nuts. Behind the camera, along with F. Gary Gray at the helm of the halftime show, Oscar-winning filmmaker Chloé Zhao directs
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Jem Aswad Senior Music EditorRumors that 2021 breakout star Olivia Rodrigo is signing with new management are true: The seven-time-Grammy-nominated singer-songwriter-actor has signed with Lighthouse Management + Media’s Aleen Keshishian and Zack Morgenroth for management in all areas, a source close to the situation confirms to Variety.The move seems to reflect a desire on Rodrigo’s part to be with a company that straddles music and film/TV, and with a roster that includes Jennifer Aniston, Selena Gomez, Jason Bateman, Gwyneth Paltrow, Paul Rudd, artist Petra Collins, and supermodel Miranda Kerr, among others, Lighthouse would seem to fit that bill.Rodrigo, who was named Songwriter of the Year at Variety‘s Hitmakers event in December, was previously managed by Kristen Smith of Camp Far West. Rumors that she was seeking new management were first reported in Hits last month.
Forbes about the ad.“Then, me and Paul kind of conceived of maybe it then goes in a very strange direction (laughs). Then Evan [Goldberg] came on to direct and write it, as well.
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Cue the song “Barbie Girl,” because Anna Kendrick, 36, is making friends with Barbie in ad for Rocket Mortgage that aired during the Super Bowl on Feb. 13. In the commercial, which promotes the company’s sister realty brand, Rocket Homes, shows a hilarious interaction between the Pitch Perfect star and Barbie. “I’m so excited we’re in the Rocket Super Bowl commercial together. I’ve always loved you since I was a kid,” a starstruck Anna says. “Not that you’re old…I mean, you look great. That’s not important I…sorry, Ma’am. Ma’am? Miss? I just don’t know what I should call you, sorry,” she adds.
Jordan Moreau For football fans, the Super Bowl is the biggest day of the year. For movie and TV fans, it’s pretty high up there, with new trailers from the year’s most anticipated titles dropping during the game.Some big movie trailers already debuted in the week leading up to the Los Angeles Rams and Cincinnati Bengals facing off, such as “Jurassic World: Dominion,” which brings back franchise leads Laura Dern, Sam Neill and Jeff Goldblum, and Jordan Peele’s next horror movie “Nope,” starring Daniel Kaluuya, Keke Palmer and Steven Yeun.Marvel’s “Doctor Strange in the Multiverse of Madness” aired at the beginning of the big game, teasing a showdown between Scarlet Witch and Doctor Strange, plus a mysterious voice that sounded a lot like Patrick Stewart’s Professor Xavier from the “X-Men” franchise.
There are so many stars in the Uber Eats commercial that is airing during the 2022 Super Bowl!
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Are you ready for some commercials?!
announced on Feb. 3 that Super Bowl LVI was officially “sold out of every in-game unit across NBC, Telemundo and all digital platforms, including Peacock.” Multiple 30 second spots sold for a whopping $7 million—which, according to NBCUniversal, is a new unit rate average record for a Super Bowl! Amazon, Uber Eats and Booking.com are among this year’s advertisers who enlisted famous faces like Scarlett Johansson, Colin Jost, Gwyneth Paltrow, Trevor Noah and Idris Elba for their ads.
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Brian Steinberg Senior TV EditorUber Eats has found a way to turn shots of celebrities snacking on vegan chocolate into what might be one of the most eye-popping Super Bowl commercials in this year’s ad game.Gwyneth Paltrow, Trevor Noah, Jennifer Coolidge and Nicholas Braun all take part in a new 30-second ad for the delivery service that reminds people of the food it might bring while showing them that Uber can deliver a host of other products to the door. But instead of actual treats, the actors dine on a light bulb, soap, a pencil, and even, in Paltrow’s case, a rather distinctive candle.Viewers won’t know the props are crafted out of edible material, but that’s beside the point, says Georgie Jeffreys, director of marketing for Uber Eats, in an interview.
Big Game-ready! While sports fans gear up for the anticipated Super Bowl LVI matchup between the Cincinnati Bengals and the Los Angeles Rams on Sunday, February 13, they will also be able to catch a glimpse at some of the biggest and brightest stars starring in various commercials throughout the night.
The results of a successful uncoupling! Gwyneth Paltrow and Chris Martin remained friends after their divorce, and since then, his girlfriend, Dakota Johnson, has been welcomed into the family.
Gwyneth Paltrow is giving fans a detailed look into her and husband Brad Falchuk's home in Montecito, California. «The strength of the house is in the subtleties of light and space,» Paltrow tells as she opens up her residence, which took six years to finish. «We spent a lot of time assessing family patterns, how we really live, what makes us most comfortable.
Gwyneth Paltrow gives fans a look at her stunning Montecito, Calif. home as she opens her doors to Architectural Digest.
Gwyneth Paltrow is finding out the hard way that Uber Eats’ is more than just a take-out food delivery service. In the company’s Super Bowl LVI ad campaign teaser, the Oscar winner is relaxing at home with her Uber Eats shopping bag that is filled with household items including her infamous “This Smells Like My Vagina” candle, which made headlines when it retailed on her GOOP site for $75. As she deduces the candle must be for snacking, Gwyneth takes a huge bite out of it. “This candle tastes funny,” she muses. “Not bad, but… funny.”
UberEats ad that will premiere on Sunday, Feb. 13, for the SuperBowl LVI.The advertisement is an attempt to show consumers UberEats delivers more than just, well, good eats.
Food deliveries aren’t just for food anymore but nobody told Gwyneth Paltrow.