Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.
08.02.2022 - 18:11 / variety.com
Brian Steinberg Senior TV EditorUber Eats has found a way to turn shots of celebrities snacking on vegan chocolate into what might be one of the most eye-popping Super Bowl commercials in this year’s ad game.Gwyneth Paltrow, Trevor Noah, Jennifer Coolidge and Nicholas Braun all take part in a new 30-second ad for the delivery service that reminds people of the food it might bring while showing them that Uber can deliver a host of other products to the door. But instead of actual treats, the actors dine on a light bulb, soap, a pencil, and even, in Paltrow’s case, a rather distinctive candle.Viewers won’t know the props are crafted out of edible material, but that’s beside the point, says Georgie Jeffreys, director of marketing for Uber Eats, in an interview.
“We’ve gone from delivering restaurant food to retail, alcohol, convenience goods – all kinds of commerce,” she says.Uber Eats is returning to the Super Bowl ad roster after making a debut last year. In its 2021 spot, Mike Myers, Dana Carvey and Cardi B joined forced in an updated version of “Wayne’s World” to emphasize ordering from local restaurants.
During the pandemic, however, executives have seen consumers relying on Uber Eats to get deliveries of all kinds of goods, says Jeffreys.The company wanted to assemble a group of celebrities that would surprise viewers and get them interested quickly. “We looked for talent you don’t often see in commercials,” says Jeffreys.
“We wanted this to be unpredictable. We wanted to bring something different to an audience.”The spot will appear during the second quarter of Super Bowl LVI, slated to be broadcast on NBC on Sunday, February 13.To drum up interest around the spot, Uber Eats is touting some retail extensions.
Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.
Doctors detail COVID & parenting challengesWhat you need to know for World Menopause Day 2021Six tips for getting over a break-upParis Hilton reacts to mismatched heels on The Tonight Show TiktokAOC shares relatable eyeliner fail on Instagram StoriesRestaurant hostess reveals the annoying things customers do‘I’ve been there with a Wilson’: Kate Hudson reveals she dated Owen WilsonWoman says date told her that she was ‘too fat’ for himKristen Bell’s daughter hilariously approached doctor before mother’s colonoscopyFormer 'Bachelor' contestant reveals how much she spent on clothes for the show220126 Mel Ham YT. mp4Tom Brady talks about his future and says he will spend ‘more time with his children’Online Date Safely This Valentine’s Day!Kate and William cuddle therapy puppyFitness guru shares military technique on how to get to sleep in under two minutesHow Wordle is helping puzzle fans beat the pandemic blues A Super Bowl ad for Uber Eats forced the US government to step in . .
Cue the song “Barbie Girl,” because Anna Kendrick, 36, is making friends with Barbie in ad for Rocket Mortgage that aired during the Super Bowl on Feb. 13. In the commercial, which promotes the company’s sister realty brand, Rocket Homes, shows a hilarious interaction between the Pitch Perfect star and Barbie. “I’m so excited we’re in the Rocket Super Bowl commercial together. I’ve always loved you since I was a kid,” a starstruck Anna says. “Not that you’re old…I mean, you look great. That’s not important I…sorry, Ma’am. Ma’am? Miss? I just don’t know what I should call you, sorry,” she adds.
Jordan Moreau For football fans, the Super Bowl is the biggest day of the year. For movie and TV fans, it’s pretty high up there, with new trailers from the year’s most anticipated titles dropping during the game.Some big movie trailers already debuted in the week leading up to the Los Angeles Rams and Cincinnati Bengals facing off, such as “Jurassic World: Dominion,” which brings back franchise leads Laura Dern, Sam Neill and Jeff Goldblum, and Jordan Peele’s next horror movie “Nope,” starring Daniel Kaluuya, Keke Palmer and Steven Yeun.Marvel’s “Doctor Strange in the Multiverse of Madness” aired at the beginning of the big game, teasing a showdown between Scarlet Witch and Doctor Strange, plus a mysterious voice that sounded a lot like Patrick Stewart’s Professor Xavier from the “X-Men” franchise.
There are so many stars in the Uber Eats commercial that is airing during the 2022 Super Bowl!
Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.
One particular scene from “Legally Blonde 2” — in which star Reese Witherspoon’s Elle Woods rocked a very patriotic look — Jennifer Coolidge’s character Paulette enthusiastically remarks on her red-white-and-blue ensemble: “Oh my God — you look like the Fourth of July! Makes me want a hot dog real bad.”The line’s legacy lives on nearly two decades later, and Coolidge, 60, recently admitted that in its wake she was actually offered to do a hot dog ad — but it turned down. “It was a hot dog company that just did the meat hot dog, and I eat these amazing plant-based hot dogs,” the “White Lotus” star recently told People.
Are you ready for some commercials?!
announced on Feb. 3 that Super Bowl LVI was officially “sold out of every in-game unit across NBC, Telemundo and all digital platforms, including Peacock.” Multiple 30 second spots sold for a whopping $7 million—which, according to NBCUniversal, is a new unit rate average record for a Super Bowl! Amazon, Uber Eats and Booking.com are among this year’s advertisers who enlisted famous faces like Scarlett Johansson, Colin Jost, Gwyneth Paltrow, Trevor Noah and Idris Elba for their ads.
Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.
Big Game-ready! While sports fans gear up for the anticipated Super Bowl LVI matchup between the Cincinnati Bengals and the Los Angeles Rams on Sunday, February 13, they will also be able to catch a glimpse at some of the biggest and brightest stars starring in various commercials throughout the night.
Super Bowl LVI, set for February 13 at LA’s SoFi Stadium, will have a decidedly different feel than last year’s edition.
Gwyneth Paltrow is showing off the unique design of her home in the new issue of Architectural Digest.
The results of a successful uncoupling! Gwyneth Paltrow and Chris Martin remained friends after their divorce, and since then, his girlfriend, Dakota Johnson, has been welcomed into the family.
Gwyneth Paltrow is giving fans a detailed look into her and husband Brad Falchuk's home in Montecito, California. «The strength of the house is in the subtleties of light and space,» Paltrow tells as she opens up her residence, which took six years to finish. «We spent a lot of time assessing family patterns, how we really live, what makes us most comfortable.
Gwyneth Paltrow is finding out the hard way that Uber Eats’ is more than just a take-out food delivery service. In the company’s Super Bowl LVI ad campaign teaser, the Oscar winner is relaxing at home with her Uber Eats shopping bag that is filled with household items including her infamous “This Smells Like My Vagina” candle, which made headlines when it retailed on her GOOP site for $75. As she deduces the candle must be for snacking, Gwyneth takes a huge bite out of it. “This candle tastes funny,” she muses. “Not bad, but… funny.”
UberEats ad that will premiere on Sunday, Feb. 13, for the SuperBowl LVI.The advertisement is an attempt to show consumers UberEats delivers more than just, well, good eats.
Food deliveries aren’t just for food anymore but nobody told Gwyneth Paltrow.