Peter Bart: ‘Barbie’ Has Box Office Floating On Pink Cloud With Its Fascinating Distractions
03.08.2023 - 22:53
/ deadline.com
Barbie is confounding: In addition to setting box office records, the movie has also inspired a flood of commentaries about its presumed “message.”
Yes, there have been more editorials about a doll than about a bomb. Why did Barbie complain about “cognitive dissonance” at a Mattel corporate meeting? Or denounce “sexualized consumerism”? For that matter, was it rude to joke about Proust, the revered French novelist?
Were director Greta Gerwig and her co-screenwriter, husband Noah Baumbach, nurturing a hidden subtext in their script?
And should we care? The big news on Barbie: it’s headed for $1 billion in worldwide ticket sales by this weekend, vastly surpassing Oppenheimer, which has a longer running time and more limited release schedule (it’s at $181 million U.S.).
Even Barbie swag is as inescapably pervasive as it is numbingly pink. The caps, T-shirts, tote bags, sunglasses and toy cars have arrived like a wave of Pepto Bismol. Try entering a bar wearing a hint of Barbie regalia, and heads turn while the talk swings away from residuals.
Why did Mattel, the toy giant, co-produce a feminist movie that satirizes its own executives? Sure, it’s all about big business, but did that justify Ariana Greenblatt’s Sasha shouting “you fascist” to Barbie?
To be sure, an analysis of swag may not be appropriate at a time when pickets are circling the block and negotiators have been silent since July 12. Hollywood has a right to be glum, which may be why Barbie — even Barbie swag — provides a fascinating distraction.
I have been a student of swag over the years and am continually bemused by the way in which it reflects and distorts the mood of its subject matter. No character in Casablanca ever uttered “Play it again, Sam,” but we