David Beckham has reportedly messaged under-fire Manchester United defender Harry Maguire to show his support, after the latter was brutally mocked during the season's first international break.
Manchester United and Man City could encounter new threat after Lionel Messi's MLS arrival
28.08.2023 - 10:37 / manchestereveningnews.co.uk
The Premier League could be set for a dip in popularity after a new study found Generation Z football fans in the USA are starting to prefer the MLS to other major leagues.
For Soccer, a leading football marketing company stateside, conducted research among 2,020 people in the US about the sport. Among the key demographic of 11 to 26-year-olds, the report found they had an affiliation more towards individuals rather than teams.
Unsurprisingly, top of their favoured personnel was Lionel Messi. The Barcelona legend topped the poll ahead of Manchester United icon Cristiano Ronaldo by five per cent.
Since the study took place, Messi has since joined David Beckham's Inter Miami in the MLS and the results have been staggering for the league's popularity. In a recent quarterly earnings call, Apple CEO Tim Cook explained how the World Cup winner has helped boost the tech giant's streaming platform.
ALSO READ: Messi's MLS impact highlighted
"We are excited about our MLS partnership, and we're thrilled to see Messi suiting up with Inter Miami," Cook said when discussing the results for the three months ending July 1. "It's clearly in the early days, but we are beating our expectation in terms of subscribers, and the fact that Messi went to Inter Miami helped us out there a bit – and so we're very excited about it."
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These early indications suggest United and Manchester City's popularity in America could fade
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manchestereveningnews.co.uk
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manchestereveningnews.co.uk
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manchestereveningnews.co.uk
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manchestereveningnews.co.uk
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manchestereveningnews.co.uk
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manchestereveningnews.co.uk
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manchestereveningnews.co.uk
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manchestereveningnews.co.uk
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manchestereveningnews.co.uk
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manchestereveningnews.co.uk
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manchestereveningnews.co.uk
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thefader.com
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