Holly Willoughby fans compare her Freeze the Fear with Wim Hof outfit to Willy Wonka

The BBC's Freeze the Fear with Wim Hof sees a group of celebrities push themselves to the limit as they take on shivering temperatures. In the latest episode tonight (May 3), the celebs take on their most daunting and coldest challenge so far, in the form of the forbidding Ice Ladder.

Holly Willoughby finally got involved in a freezing challenge in her BBC One show as she and co-host Lee Mack showed the celebrities how it was done. The new hosting duo were back on screens with Freeze the Fear with Wim Hof on Tuesday night (April 26).

Holly Willoughby was left screaming on Tuesday's episode of Freeze the Fear with Wim Hof as she took part in an intense blizzard challenge. During the show, Holly, 41, and co-host Lee Mack told the celebrities that they would be taking part in a "bone-chilling" snowstorm challenge to test their tolerance to the cold.The stars had to go in one-on-one battles as they walked down an icy log carrying a giant flag while cannons created a blizzard impact with snow, if they fell off, they had to start again.

Phillip Schofield quickly stood up for his co-host during a conversation on This Morning about Prince Harry's latest interview on US television. The Duke of Sussex sat down with Hoda Kotb on NBC’s Today show where he spoke about his recent visit to the Queen.

The show may have been filmed at the start of the year but it appears 'cynic' Lee Mack was thinking about what Freeze the Fear viewers would be thinking as they watched the celebrities take part in an overwhelming breathing exercise.

Holly Willoughby is regularly quizzed about where she got her latest dresses, skirts, or tops from as she appears on This Morning from Monday to Thursday. But with her new TV show, her looks are completely different to those seen on the ITV daytime show.

Freeze the Fear returned to screens on Tuesday night with more chilly antics for a bunch of celebrities who signed up to be whisked off to Italian Alps to be taught how to love and embrace the cold by Dutch extreme athlete Wim Hof.

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Italy. But there was no spending freeze for presenter Holly Willoughby, 41, who was shown in outfits costing a cool £4,337 during the first episode of BBC1’s Freeze the Fear with Wim Hof. She began in a £950 Cordova purple Up & Down ski suit and £190 pair of faux-fur snow boots by Moon Boot topped with a matching beanie hat from Barts Amsterdam, believed to cost £33.

Holly Willoughby has revealed how she used to "hide behind her fringe" as a child as she lacked confidence and believed she would "never" be successful.The 41 year old, whose fans recently compared her Freeze the Fear with Wim Hof outfit to Willy Wonka, explained that she used to mumble into her sleeve out of fear she would "say something stupid" in a candid interview with the Daily Mail. "I'm probably the one most surprised by the position I'm now in," she shared, referencing her position as a presenter for ITV's This Morning among many others.The star went on: "I never thought I'd be successful. At school I didn't speak.

#freezethefear love… Every episode we delve deeper into @iceman_hof method, we’ve only just seen the tip of the iceberg. It’s fascinating to watch the celebs change and react to the process… right off for a cold shower…" READ MORE: BBC Breakfast's Dan Walker hits back at 'made-up' sources and reveals that it was a 'tough decision' to leave the BBC Holly was boasting a bright red winter jacket, completed with a black bobble hat as she admires the Italian landscape. Many of her fans have flocked to the comment section to send her warm wishes of support.