BBC Freeze the Fear with Wim Hof - all the benefits and risks of cold water swimming

ITV’s golden girl Holly Willoughby is well known for presenting the popular show This Morning alongside Phillip Schofield.

Holly Willoughby has been a busy woman when it comes to being on our TV screens of late. Not only is she the regular face on This Morning, but she's also recently wrapped up hosting ITV's The Games live on the channel.

Holly Willoughby shared a snap of her modelling a stunning lilac coloured coat as she posed in the forest for the Freeze the Fear with Wim Hof finale.The 41 year old This Morning presenter, who recently shared a sweet tribute to her sister Kelly for her birthday, looked incredibly stylish as she donned a pair of black jeans, matching top and snow boots.The star's jacket then featured a black faux fur trimmed hood and belt around her midriff. With her blonde bob styled loose and natural, Holly then finished her look with a knitted black bobble hat and a smattering of light makeup. In the crystal clear blue sky, the mum-of-three had flushed cheeks and what appeared to be a slick of lip gloss as she beamed in the sunshine.

This Morning viewers were left a little baffled when they tuned in to one particular segment on the latest show. Holly Willoughby and Phillip Schofield were back at the helm of the ITV daytime programme on Tuesday (May 17).

Tamzin Outhwaite was rushed away by medics after she banged her head under the ice during the latest episode of Freeze the Fear.The 51-year-old, who soap fans know and love as Mel Owen in EastEnders, is one of the stars braving the experience of a lifetime as they take the plunge in exploring the well-being ideas of Dutch motivational speaker and cold water therapy advocate Wim Hof. However, viewers watched on in horror as the actress plunged into the frozen water but hit her head on ice as she came up for air in the sub-zero temperatures in Northern Italy. "She hit her head, she hit her head!" host H olly Willoughby made it known to the others as Tamzin struggled to breathe before pulling herself up for air.

Gogglebox stars Pete and Sophie Standiford left viewers in stitches on Friday night as the pair poked fun at Holly Willoughby’s “mum voice” during her appearance on Freeze the Fear. In a short clip of the programme, the Channel 4 reality show replayed a specific moment in which Holly was spotted strongly urging contestant Patrice Evra to abandon an ice water challenge set by endurance expert Wim Hof.The French footballer had been completely submerged in sub zero temperatures for around 15 minutes before his body temperature began to drop sharply, significantly increasing his risk of becoming unwell.

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Holly Willoughby finally got involved in a freezing challenge in her BBC One show as she and co-host Lee Mack showed the celebrities how it was done. The new hosting duo were back on screens with Freeze the Fear with Wim Hof on Tuesday night (April 26).

Holly Willoughby was left screaming on Tuesday's episode of Freeze the Fear with Wim Hof as she took part in an intense blizzard challenge. During the show, Holly, 41, and co-host Lee Mack told the celebrities that they would be taking part in a "bone-chilling" snowstorm challenge to test their tolerance to the cold.The stars had to go in one-on-one battles as they walked down an icy log carrying a giant flag while cannons created a blizzard impact with snow, if they fell off, they had to start again.

If it’s good enough for TV royalty Holly Willoughby then it’s good enough for me. Or so I thought before the moment when I had to jump into a sub-zero swimming pool in South East London. Holly put the spotlight on cold water therapy with her latest show, BBC One’s Freeze the Fear, and she has found it an emotional experience.

Dan Baldwin, for her latest show, Freeze The Fear, and last week gave fans a rare insight into their marriage. Stressing the importance of her relationship, daytime TV queen, Holly Willoughby, 41, revealed, “If my career tanked tomorrow, I know I’d be fine.