variety.com
06.05.2023 / 12:05
Yahoo Once Considered Buying Netflix — but Unfortunately Acquired Tumblr Instead, Ex-CEO Says
Todd Spangler NY Digital Editor Coulda, woulda, shoulda? Ten years ago, Yahoo was looking for a “transformative” acquisition, former CEO Marissa Mayer said in a recent interview with Tech Brew. Among the targets the internet company was looking at: Netflix and Hulu. Yahoo ended up buying blogging site Tumblr for $1.1 billion in 2013 — which, to put it mildly, did not pan out as expected. “We looked at a transformative acquisition, and we bought Tumblr,” Mayer said. “At the same time, we were also considering whether it was possible to buy Hulu or, ironically, Netflix. And I think Netflix was $4 billion and Hulu was at $1.3 billion at the time. And either of those, with hindsight being 20/20, would have been a better acquisition.” (Netflix’s market capitalization in May 2013 was $12.7 billion; as of Friday, it was about $143.5 billion.)