Eurovision Song Contest: UK Came Second Last, But Host City Is A Winner In Money Stakes
28.10.2023 - 10:57
/ deadline.com
The UK may not have flourished in the Eurovision Song Contest earlier this year when it stepped up to host on behalf of Ukraine, but the city of Liverpool emerged a winner.
The BBC reports that the council for host city Liverpool has announced a £55million ($66.66m) boost to the local economy, directly resulting from the Contest and its surrounding events in May.
The council reported that 306,000 people visited the centre in the weeks and days leading up to the Contest, attending the two Semi-Finals, the Grand Final, and a catalogue of other events held across the centre – well up on the 100,000 visitors expected ahead of the extravaganza.
In total, these visitors spent £54.8m ($66.4m) in bars, hotels and restaurants.
An estimated 162m global audience tuned in for the televised Grand Final. Next year’s Eurovision Song Contest will take place in Malmö, Sweden, after their entrant Loreen – now a double winner – triumphed in Liverpool with her song Tattoo. The UK, despite a huge press campaign to boost its chances and the advantage of being the home nation, came second last in this year’s Contest.
The council’s research included:
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