China Embracing Era of Smart Broadcasting – Shanghai TV Festival
23.06.2023 - 10:21
/ variety.com
Patrick Frater Asia Bureau Chief The technical aspects of China’s embrace of smart broadcasting were given a thorough workout this week as part of the ongoing Shanghai Television Festival. Topics covered by keynote speakers included: future broadcasting planning; AI content generation’ big data construction; and the development of ultra-high definition broadcasting. Sun Suchuan, deputy Director-General of the Science and Technology Department of the National Radio & Television Authority explained that the national government has iterated a strategic development plan for the TV sector running until 2035 as well as medium- and long-term technological strategies.
“We need to establish a new development pattern for broadcasting, television, and the internet by implementing six primary technological measures, including technology, science, data, security, risk prevention, and coordination,” she said.
Chinese broadcasting and television should present six characteristics: channel customization, diverse carrier presentation, immersive audio-visual experience, intelligent services, humanized interaction, and a seamless network experience. During the forum, Luo Yi, Deputy Director of the Shanghai Municipal Administration of Culture and Tourism and the Shanghai Municipal Administration of Radio and Television, said that the current“14th Five-Year Plan,” aims to see Shanghai Media Group cultivate a leadership position. The city aims to cultivate more than 15 production-leading enterprises with various ownership forms, nurture three internationally renowned program production and operation enterprises, foster four leading enterprises in the field of “5G + Internet” sports and entertainment services, and establish a new 5G network
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