variety.com
28.03.2022 / 11:01
Korean Dramas Most Popular as Southeast Asia Adds 16 Million New Streaming Subscribers
Naman Ramachandran Korean dramas were the largest consumed online video content category in Southeast Asia in 2021, according to the latest analysis published by Media Partners Asia (MPA).The MPA report, titled Southeast Asia Online Video Consumer Insights & Analytics, also reveals that the popularity of Korean dramas were followed by local content, particularly Thai and Indonesian, with U.S. content driven to third place in some markets. The report notes that the region added 16.2 million net new subscribers through 2021 with the total aggregate customer base reaching 36.6 million by the end of the year.