‘Aftersun’ Becomes Mubi’s Most Streamed Movie Ever & Crosses Box Office Milestones
08.02.2023 - 15:39
/ deadline.com
EXCLUSIVE: Arthouse streamer and distributor Mubi has traditionally been shy about revealing performance numbers for its movies, but today we can reveal that BAFTA and Oscar hopeful Aftersun has become the company’s most streamed release globally.
We’re told the Paul Mescal-starrer has now far surpassed Mubi’s previous best-performers including Portrait Of A Lady On Fire, The Worst Person In The World, Drive My Car, Decision To Leave, Shiva Baby and Titane, some of which were released during the pandemic, a boom time for streamer engagement.
The film started streaming in the UK, Ireland, Italy, Latin America and a handful of other markets on January 6, 2023, and has also become the top-viewed film all time in these individual territories. It will join the platform in Germany, Austria and Spain in March, and later in France.
Writer-director Charlotte Wells’ acclaimed debut has also blazed a trail for Mubi at the theatrical box office, becoming the company’s highest grosser in the UK ($1.91M/£1.58) and in coming weeks the film should overtake Decision To Leave to become its biggest global theatrical release.
In the UK, the film is now the highest-grossing British independent debut since Submarine in 2011, and the highest-grossing British female debut since Universal’s big-budget musical Mamma Mia in 2008. Widest point of release in the UK was 315 cinemas.
Mubi distributed the film through its in-house distribution teams in the UK, Ireland, Germany and Latin America, then in Spain (with Elastica), France (with Condor), Austria (with Stadtkino Filmverleih), Brazil (O2Play), Central America (Pacific Grey), Argentina & Uruguay (Zeta Films), and Benelux (with September Films) for a total international box office for Mubi’s