That Harrison Ford sure has some stamina for someone in their 81st year.
01.05.2023 - 17:43 / deadline.com
YouTube is adding options for advertisers on its growing Shorts platform.
At its annual NewFronts presentation for media buyers Monday, the digital video giant said it is opening up real estate for ads within video reach campaigns, which benefit from AI tools. Since last fall, ads have been available via video action and app campaigns, which are different categories.
Kristen O’Hara, VP, Agency and Brand Solutions for Google, took the stage at YouTube’s New York headquarters along the Hudson River to deliver the news. Later, in an interview with Deadline, she said the Shorts effort has thus far been a “measured approach,” and said viewers wouldn’t notice a change in terms of volume or frequency of ads.
“When people are scrolling through their Shorts feed, they really are in discovery mode,” she said. “So in addition to being able to discover new creators and new artists, they’re also discovering brands through that feed.”
Shorts, which launched in mid-2021, is racking up 50 billion daily views from 1.5 billion logged-in accounts. Because of the algorithmic nature of Shorts, an answer to TikTok serving up vertical videos no longer than 60 seconds apiece to both mobile and connected-TV viewers, brands can now “have their ads placed in the most popular and relevant content on the platform,” O’Hara said.
In a press release, YouTube said Paramount+ was one of its early partners in testing of the latest version of video reach campaigns, using it to help promote its new movie release, At Midnight. The streamer put spots across YouTube’s in-stream, in-feed and Shorts platforms and found that the campaign helped tap into new audiences and also drove higher efficiencies and higher ad recall compared to in-stream ads alone.
Onstag
That Harrison Ford sure has some stamina for someone in their 81st year.
Sophia Scorziello editor James Patterson and investigative journalist Vicky Ward are working to turn the tragic deaths of students Ethan Chapin, Madison Mogen, Xana Kernodle and Kaylee Goncalves into a non-fiction title. In November 2022, the four students at the University of Idaho were violently killed in their homes. Dubbed the “Moscow Murders,” the infamous attack gained a rapid following online as internet sleuths on Reddit, Twitter and other platforms gathered to try and find the killer and his motive. The book will recount the violence that rattled the college town and the subsequent investigation and arrest of suspect Bryan Kohberger. Skydance Television is seeking to option the rights of the book as part of their first-look deal with Patterson. Story Syndicate (“Stolen Youth: Inside the Cult at Sarah Lawrence,” “Harry and Meghan”) is in final negotiations to be the production partner with Skydance on the docuseries
Cannes took audiences back to their childhoods with the first screening of “Indiana Jones and the Dial of Destiny.” The film’s splashy premiere saw stars Harrison Ford, Phoebe Waller-Bridge and Mads Mikkelsen walk the red carpet, alongside Walt Disney CEO Bob Iger and director James Mangold. The first reactions were slow to drop but were filled with enthusiasm.
Come on, Harrison.”Ford was in a reflective mood throughout the press conference, talking about a lengthy career that allowed him “to learn from my experience a little bit of craft … and not get my ass kicked out when I didn’t do as well as I wanted to.” Harrison Ford addresses the de-aging technology in the new Indiana Jones movie – he looks decades younger in first 20 minutes: “it has to serve the story” #cannes @thewrap pic.twitter.com/qwl5rY9jkqThe film premiered on Thursday night in Cannes’ Grand Theatre Lumiere, where it drew the usual extended standing ovation from an audience of more than 2,000 in the huge theater. Prior to the screening, Ford was surprised by a film reel showing footage from throughout his career, and then by the presentation of an Honorary Palme d’Or for his body of work.“The warmth is unimaginable,” he said of his reception in Cannes.
“Indiana Jones and the Dial of Destiny” is mostly encouraging. The fifth Harrison Ford-starring Indy flick doesn’t open theatrically until the week of June 30, but Cannes audiences got the first look. “Indiana Jones and the Kingdom of the Crystal Skull” debuted at the 2008 Cannes Festival, however, that was days away from its Memorial Day weekend launch.
Todd Spangler NY Digital Editor YouTube’s biggest ad innovation for 2023? It might be borrowing a well-worn page from old-fashioned linear TV. At the YouTube Brandcast upfront event Wednesday in New York, execs announced the introduction of 30-second unskippable ads in top-performing YouTube content on TVs — you know, just like the commercials that have run on broadcast and cable networks for decades. YouTube also will start testing new “Pause Experiences” for YouTube on TV screens, showing an ad when viewers pause a video akin to the pause ads Hulu first bowed four years ago. In their pitch to Madison Avenue types, YouTube execs also boasted of the streaming service’s massive reach: More than 150 million unique viewers in the U.S. watched YouTube and YouTube TV on televisions for the month of December 2022, according to Nielsen estimates. YouTube remains the No. 1 most-watched service on TV screens in America (across both streaming platforms and traditional TV networks), and in April was one of the only streamers to see month-to-month growth, per Nielsen.
Billie Eilish and Jesse Rutherford are over!
Billie Eilish and The Neighborhood's Jesse Rutherford. ET has confirmed they've broken up after less than a year of dating.«We can confirm Billie and Jesse did split amicably and remain good friends,» their reps told ET in a statement. «All cheating rumors are false.
Brian Steinberg Senior TV Editor CBS is out; Netflix is in. Nothing encapsulates the tumult in television these days more than the fact that CBS, one of the pillars of network television, has decided not to attend the industry’s traditional upfront week — when media giants make glitzy programming presentations to prospective advertisers — while Netflix will make its debut. A year ago, when Netflix announced it would launch a subscriber tier supported by advertising, it was a seismic event in the history of the industry’s leading streamer. But so far, there’s been no quaking on Madison Avenue.
Warner Bros. Discovery announced at its upfront presentation Wednesday the launch of WBD Stream, a new digital video offering bringing together all properties in its portfolio for advertisers.
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Congratulations are in order for Colton Underwood — because he is a married man!!
Colton Underwood and Jordan C. Brown are officially married, after tying the knot in Napa Valley, Calif.
EXCLUSIVE: Lucy J. Mukerjee has joined Stanley Nelson and Marcia Smith’s media company Firelight Media, geared toward nonfiction cinema by and about communities of color, as the new director of its flagship Documentary Lab.
Drake is selling the last U.S. property that he owns.
After Coronation Street's Amy Barlow was raped by Aaron Sandford back in February, viewers have been watching the youngster trying to get her life back on track as best as she can. It emerged that Amy – played by Elle Mulvany – was raped by once-friend and housemate Aaron – played by James Craven – after getting drunk. But after trying to report the incident to the police and not being taken seriously, she sadly retracted the allegation in the hope she could just move on.
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“The King,” told Fox News Digital on Wednesday that the 41-year-old estranged royal is all-systems go on becoming a “power player” in Tinseltown after signing with esteemed entertainment agency WME.“If Meghan doesn’t end up hosting a daytime syndicated talk show, I’ll be surprised,” Andersen told the outlet. “She certainly seems well-suited to that role in particular, and I can easily see her pursuing a career path similar to Oprah’s in the media: a show, a magazine, producing, directing — the works.“She still has a sizeable chunk of the viewing public in her corner,” he added.The news of Markle’s signing comes after Page Six reported that she and her husband, Prince Harry, 38, have been spotted more often in Hollywood in recent months.
look proved as much. The paid tribute to the man whose legacy inspired this year's theme—"Karl Lagerfeld: A Line of Beauty"—by resurrecting a Chanel design he sent down the spring/summer runway thirty years ago. Robbie's one-shouldered gown, which centers on a transparent corset with gold chain boning, is a recreation of the 1993 original famously worn by . But the archival design draws a direct line between Lagerfeld's work and the current trend cycle, where exposed panties, sheer textiles, and lingerie-inspired details continue to dominate. “I'm wearing Chanel, this dress was worn by Cindy Crawford in 1993," Robbie told La La Anthony during Vogue's live coverage of the carpet.
Margot Robbie is channeling the '90s in her Met Gala style!The star took a break from the pink on Monday to walk the carpet at the annual fashion event. And eagle-eyed fans spotted that her look was 20 years in the making!The Chanel gown, a black bustier and skirt with a see-through corset and over-the-shoulder sash, was debuted by Cindy Crawford on the fashion house's 1993 runway at Paris Fashion Week.The 2023 Met Gala takes place on May 1 in New York City.