Given the anxious vibes in the entertainment business of late, the NBA and NHL playoffs have been a welcome throwback to happier times.
17.05.2023 - 14:25 / deadline.com
Warner Bros. Discovery announced at its upfront presentation Wednesday the launch of WBD Stream, a new digital video offering bringing together all properties in its portfolio for advertisers.
Available to media buyers in the 2023-24 upfront, the new outlet offers access to the most popular and premium content across WBD’s sports, lifestyle, entertainment and news platforms. The portfolio also includes including the websites and apps of top brands like Bleacher Report, Food Network, TNT, Animal Planet, ID and HGTV. WBD Stream is sold separately from advertising for Max anddiscovery+.
Through WBD Stream, advertisers can use direct and programmatic marketplace campaigns via mobile, desktop, and connected television, with reach to up to 110 million adults each month.
“WBD Stream represents a critical step forward in our journey to provide our advertising partners withsimple, high-quality digital products that reach engaged and passionate audiences, wherever they choose to watch our content,” said Jim Keller, EVP, Digital Ad Sales and Advanced Advertising for WBD. “This offering pairs well for partners advertising across our premium streaming services Max and discovery+ and extends advertisers’ incremental reach to connect with fervent fans who watch their favorite shows, series and sports, again and again.”
WBD Stream includes digital inventory from owned and operated sites and apps, as well as through third-party partnerships with the use of dynamic ad insertion. Advertisers can also use audience targeting with the option to leverage their own data or choose from Warner Bros. Discovery’scatalog of 140 audience segments.
At launch, WBD Stream will run on mobile web and apps (iOS and Android) as well as via desktop, web,
Given the anxious vibes in the entertainment business of late, the NBA and NHL playoffs have been a welcome throwback to happier times.
All3Media, the British super-producer behind hits including The Traitors and 1917, is up for sale.
EXCLUSIVE: Warner Bros. Discovery (WBD) and Britain’s Got Talent maker Fremantle have weighed in on the debate about the controversial creation of Channel 4 in-house.
experienced minor technical glitches in its first day of rollout, a WBD spokesperson confirmed to TheWrap that they were quickly remedied. “You must always anticipate issues on a tech rollout of this scale,” the spokesperson added.Weidenfels noted that the most evident improvements consumers will see are faster downloads and better technical stability and content discovery.
WBD CFO Gunnar Wiedenfels sees advertising on HBO content as a major untapped revenue stream as the compay relaunched its HBO Max streaming service yesterday as Max.
three pricing options to consumers: a $9.99 per month Max Ad Lite tier, a $15.99 per month Max Ad Free tier and a $19.99 Ultimate Ad Free tier, while continuing to offer a standalone version of the lower-cost Discovery+.Ahead of the launch, Warner Bros. Discovery CEO David Zaslav said during the company’s May earning call that the company expects its streaming business in the U.S.
EXCLUSIVE: Warner Bros. Discovery is set to undergo another round of layoffs in its television business.
EXCLUSIVE: Warner Bros. Discovery (WBD) is reviewing its TV commissioning and editorial strategy in the UK due to the tricky economic headwinds, Deadline understands.
Warner Bros. Discovery CEO David Zaslav was met with heavy jeering while delivering a commencement speech at Boston University amidst the ongoing Writers Guild of America (WGA) strike in Hollywood.During the graduation ceremony at Boston University – where he received his law degree in 1985 – Zaslav was invited back to receive an honorary degree, as well as to deliver a commencement speech to the graduation cohort.Per reports from The Hollywood Reporter, the jeering began even before Zaslav’s speech, when he was being introduced. Throughout his 20-minute speech, Zaslav was met with loud, angry boos and chants including “pay your writers”, “we don’t want you here” and “shut up, Zaslav” in support of the ongoing strike.Footage of the boos and “pay your writers” chants were captured and shared on Twitter by striking Late Night with Seth Meyers writer Mike Scollins.
Amidst the rising tensions of the current Hollywood writer’s strike, Warner Bros. Discovery CEO David Zaslav faced a storm of boos and angry chants as he took the stage to accept his honorary degree at the University of Boston’s commencement ceremony.
William Earl Warner Bros. Discovery CEO David Zaslav felt the effect of the WGA strike while delivering a commencement speech at Boston University, getting jeered and facing chants of “pay your writers” while he was trying to speak. “Late Night with Seth Meyers” writer Mike Scollins posted a video of one moment during the address in which the chant was loud enough to make Zaslav pause in the middle of his speech. Scollins captioned the video “Zaslav getting hit with a Pay Your Writers chant in Boston. This is so good.”Zaslav getting hit with a Pay Your Writers chant in Boston. This is so good. pic.twitter.com/00pL4ahAqZ In a statement after the speech, Zaslav expressed gratitude to the university where he earned his law degree in 1985. He didn’t reference the Writers Guild of America strike at the commencement, but he did afterward.
Jeers and chants of “pay your writers” from picketers and a number of audience members greeted Warner Bros Discovery chief David Zaslav on Sunday as he delivered Boston University’s commencement address.
Warner Bros. studio, founded in 1923, all the way to present-day. Talking heads include a cavalcade of stars from George Clooney and Keanu Reeves, to directors Baz Luhrmann and Martin Scorsese.
“Republicans are back on the air. Republicans weren’t on the air,” on CNN, Warner Bros. Discovery CEO David Zaslav told a media conference Thursday as he said the storied brand is moving to become less of an “advocacy network” under new leadership.
Jennifer Maas TV Business Writer Warner Bros. Discovery kicked off its 2023 upfront presentation in a no-frills way, with an overall brand sizzle and ad chief Jon Steinlauf giving a few remarks on stage at the Theater at Madison Square Garden Wednesday. While the presentation covering HBO, Max, CNN, Food Network, HGTV, Discovery and more Warner Bros. Discovery brands was shorter than last year’s show (which was the company’s first since the merger that created it last April) the tight 90-minute presentation still covered each of its key divisions. Albeit, with much less sizzle, with no stars in attendance amid the writers strike. “Let me just start by saying I am hopeful that a fair resolution is found soon with the writers,” HBO and Max chief Casey Bloys said, adding that he hopes for a return of talent to the stage, “making this a far more entertaining show” compared to “me and my clips.”
Brian Steinberg Senior TV Editor A lot of TV companies are judged by how quickly they can introduce new shows. Warner Bros. Discovery thinks it may find some gains by developing new ways to introduce audiences to series and content that already exists The strategy has been playing out in open view on some of the company’s biggest cable networks. Audiences watching NBA basketball games have been pushed to sample series such as Food Network’s “Tournament of Champions,” HGTV’s “Rock The Block” and Discovery Channel’s “Deadliest Catch.” And some portion decided to follow the programs back to their original homes for more. According to company research, 12% of TNT sports viewers who sampled “Tournament” went on to watch it on Food Network. Likewise, 10% of basketball fans that tried “Rock The Block” followed it to HGTV while 7% of viewers who tested “Deadliest Catch” watched more of it on Discovery.
John Hopewell Chief International Correspondent Buenos Aires-based Meikincine has swooped on international sales rights to “The Extortion,” the biggest Argentine box office hit to date of 2023, in a deal with Warner Bros. Discovery Latin America. “The Extortion” is backed by a pedigreed combo of Particular Crowd, part of Warner Bros. Discovery Latin America, Oscar winner Juan José Campanella’s 100 Bars, “Argentina, 1985” producer Infinity Hill and producer-service company Cimarrón Cine. Headlined by Guillermo Francella, memorable in Campanella’s Academy Award winning “The Secret in Their Eyes” and star of Pablo Trapero’s “The Clan,” “The Extortion” turns on Alejandro, a pilot with a secret. Blackmailed by sinister intelligence service agents, he is plunged into a world of intrigue and corruption from which he will battle to escape alive.
Anna Marie de la Fuente Tomás Yankelevich, EVP and chief content officer of general entertainment for Latin America and U.S. Hispanic at Warner Bros. Discovery (WBD), has opted to leave the company by the end of June to “pursue new professional endeavors.” Fernando Medin, president of WBD Latin America and U.S. Hispanic, has tapped industry vet Mariano Cesar to replace him. Cesar, who joined the pay TV industry some 30 years ago, was at the helm of such renowned brands as Uniseries, Retro, I.Sat, Space, TNT, TNT Series and Warner Channel. He was named head of programming and strategic content at HBO Max when it launched in 2021, adding the HBO channel portfolio and, more recently, Discovery+ to his duties.
Jennifer Maas TV Business Writer Warner Bros. Discovery has asked talent not to appear in-person at their Wednesday upfronts presentation, so as not to put those individuals in a position where they need to cross the Writers Guild of America’s picket line amid the ongoing writers strike, Variety has learned. A source close to the situation says this choice was made by WBD out of respect for both the talent and the writers on strike. However, talent will be represented in other ways throughout the show, and the event will cover all parts of the WBD business operations. The original pre-strike plan had been for a robust lineup, including big WBD stars like Magnolia Network’s Chip and Joanna Gaines, but has been trimmed down since the strike went into effect May 2, when the WGA and Alliance of Motion Picture and Television Producers failed to ink a new contract.
JioCinema Premium has revealed an annual subscription plan of INR999 ($12.13) for Warner Bros. Discovery content. Billionaire Mukesh Ambani’s Reliance Industries Limited (RIL) is behind Viacom18 and JioCinema. Warner Bros. Discovery and Viacom18 signed a multi-year agreement recently making JioCinema India’s new streaming home for HBO, Max Original and Warner Bros. content from May. The WBD content had previously been carried on the Disney-owned Star TV platform. But the deal with Star expired at the end of March. Television series will premiere on JioCinema on the same day as the U.S. The deal includes current and future seasons of HBO’s “House of The Dragon,” “The Last of Us,” “Succession” and “The White Lotus,” and returning seasons of “True Detective: Night Country,” “Euphoria,” “Winning Time: The Rise of the Lakers Dynasty” and “Perry Mason.”