Campaigners want to raise awareness of a little-known heart condition that kills around 2,000 people each year.
21.09.2023 - 12:55 / manchestereveningnews.co.uk
If you have Instagram, then you may have received a notification from some of the biggest brands you follow asking you to join their broadcast channel. The messages have been coming in thick and fast seemingly overnight and leaving some users scratching their heads or throwing their phones away in frustration.
But what exactly are broadcast channels? Who can create them and can you switch off the notifications?
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What is a broadcast channel?
Despite their sudden appearance on the app, broadcast channels have been a feature since June this year, just not in the UK. The tool, which is only available on mobile version of Instagram, was released first in February this year and has been steadily rolled out globally with the UK getting the channels treatment on Tuesday (September 19).
The concept for the channels is to give large accounts and creators a way to interact with their followers directly and bypass the temperamental Instagram algorithm. The channels work like Whatsapp communities, another Meta product, and lets users send messages, links, photos, videos, voice notes and polls in the directly to their followers who have opted to join the channel.
Members of the channels can interact with the messages by leaving emotes on posts and take part in the polls. However, they cannot send messages.
Can anybody create a broadcast channel?
At the moment, only those with a 'creator' account can make a broadcast channel. Those with personal or business account are not able to.
How to join a broadcast channel
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Campaigners want to raise awareness of a little-known heart condition that kills around 2,000 people each year.
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here). But while earlier activists carried aggressive signs and looked like, well, normal not-model people, the group's 2023 tactics are much better.
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