Warner Bros Discovery’s Fix Of Insulting “Creator” Credits On Max Finally Begins Rollout
28.06.2023 - 18:29
/ deadline.com
Jesse Armstrong and Danny McBride will have some individual independence to celebrate this holiday weekend.
Over a month after launching with botched “Creator” credits on its movie and TV content, Max has finally gotten around to fixing the insult to the Succession and The Righteous Gemstones chiefs, The Sopranos’ David Chase, and many writers, directors and producers.
Earlier this week, the Warner Bros Discovery streamer quietly started to roll out correct credits across various platforms. The reset should take about another week or so to be complete, I’m told.
Earning the wrath of creators and rightfully seen as a slap in the creative face by striking Writers Guild members, Max’s initial approach in late May had almost every producer, scribe and more included as a “Creator” on series and films. So, while the recently wrapped Succession was created solely by Armstrong, EPs Will Ferrell and Adam McKay were among a cauldron ofnon-alphabetical “Creators” for the acclaimed satire.
That has now been corrected – as you can see below:
The revised credits will fall into several pretty standard categories for scripted programming, I’ve learned. Those slots will be Created By, Director(s), Writers, Producers, Developed By and, in relevant cases, Based on Source Material.
Max had no comment on the ongoing correction when contacted today by Deadline.
Widely derided and mocked as a smoke screen for corporate arrogance, the smorgasbord approach was said to be an IT error that was never noticed nor blocked by executives in the David Zaslav-run company. Regardless of who was responsible or what the intent was, the faceplant quickly earned scathing responses from DGA and WGA leaders, as well as Guild members online.
“For almost 90