Thanksgiving Fattens Broadway Box Office As Holiday Week Ticket Prices Surge; Parades Showcase ‘Funny Girl’, ‘Lion King’, ‘Six’
30.11.2022 - 00:39
/ deadline.com
Even with one fewer show on the Broadway boards, and overall attendance at the 33 productions down a smidge from the previous week, Broadway box office was up 22% during Thanksgiving week, scoring a plump $37,475,773 due to plumper holiday ticket prices.
Not coincidentally, average ticket price was up 22% from the previous week, hitting $144.53 (compared to $118.45 for the week prior to Thanksgiving).
Broadway attendance doesn’t typically skyrocket over the Thanksgiving holiday – that comes later, with Christmas and New Year’s – and 2022 was no different. Attendance for the 33 shows held steady from the week before, with the jump in receipts largely attributable to higher ticket prices.
Just a few random samples: The average ticket price for & Juliet during the week ending Nov. 20 was $112, jumping to $141 last week; A Strange Loop, $91 to $102; Funny Girl, $174 to $209; Hamilton, $192 to $251; MJ, $155 to $176; and The Music Man, $231 to $261.
Not to be left behind, Broadway’s comeback kid The Phantom of the Opera went from an average ticket of $137 to $172, and was one of only two productions – MJ was the other – playing to standing room only crowds. Phantom, which announced today that it would remain at the Majestic Theatre for an additional two months, closing in April rather than February, grossed $2,241,317 during the holiday week, a 26% jump over the previous week.
The other sell-out, MJ, took in a whopping $1,958,177, breaking its own 8-show-per-week house record again.
It’s too early to determine the promotional impact at the box office of participating in the Macy’s Thanksgiving Day Parade – Lea Michele kicked off the event with Funny Girl‘s “Don’t Rain On My Parade,” and A Beautiful Noise, Some Like It Hot