Global Box Office Projected To Reach $29B In 2023 – Analysts
16.12.2022 - 13:09
/ deadline.com
Taking a look ahead to 2023, Gower Street Analytics is projecting global box office to hit $29B, repping a 12% gain on 2022 should this year remain on track for approximately $25.8B. The London-based firm estimates 2022 receipts stood at $23.6B as of December 10.
If this early projection holds, Gower says it would suggest the industry will need to wait until at least 2024 to see a full return to pre-pandemic global levels. Its 2023 forecast is still 27% behind the average of the last three pre-pandemic years (2017-2019) at current exchange rates (this would rise to 30% compared to historic rates).
The past year brought further recovery, including two $1B+ grossers in Top Gun: Maverick and Jurassic World Dominion, but also challenges for worldwide turnstiles including a severely depressed China, which locked out Marvel movies and is expected to end 2022 nearly $3B behind 2021; the Russian invasion of Ukraine, which led to U.S. studios not releasing films in Russia; and an exchange rate rollercoaster which pummeled the amount of dollars returning from international box office markets (Gower estimates that was a $1B hit). Meanwhile, the calendar had big gaps, exacerbated by a post-production bottleneck that pushed films out of the year. Gower says that was worth more than $1B on its domestic estimate alone.
The film tech company, using its FORECAST service and analyst assessment, is basing its 2023 numbers on the release calendar as it currently stands.
Per Gower, the domestic market is projected to deliver a 12% increase in 2023 to $8.6B versus 2022’s $7.65B, but come in 25% behind an average of the last three pre-pandemic years.
Internationally, the Asia Pacific (ex-China) and Latin America regions are both expected
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