Spanish Agency ICEX Pacts With Parrot Analytics as Spain’s ‘Society of the Snow’ Posts Second-Best Non-English Film Bow in Netflix History
10.01.2024 - 09:50
/ variety.com
John Hopewell Chief International Correspondent Just after Spaniard J.A. Bayona’s Oscar-shortlisted “Society of the Snow” opened on Netflix to a massive 55.8 million hours watched over Jan. 4-7 – the second best bow ever in watching time for a non-English Netflix movie – ICEX Spain Trade & Investment, the country’s powerful export and inward investment board, has unveiled a new deal with Parrot Analytics.
Under the agreement, Parrot Analytics will make its services available at a discount to Spanish producers, furthering their titles’ platform potential, and chance of co-production and sales. The deal makes a lot of sense. Parrot Analytics uses a bouquet of engagement metrics across social media and streaming numbers to establish the demand and value of IPs at a regional, territory and platform level.
It estimates it analyses the behaviour of 2 billion consumers worldwide. The agreement comes as “Society of the Snow” 55.8 million hours watched in only bested among Netflix non-English films by Norway’s “Troll.” “Society’s” performance rolls off great word-of-mouth, its Oscar buzz and great reviews. Of 2023 Netflix non-English movie releases, “Society of the Snow’s” 22.9 million first four-day views is bested by those for “Nowhere,” also from Spain, which scored 23.8 million off a late September bow.
In another Spanish platform success, “Money Heist” spin-off “Berlin” sits at No. 1 by a large head on Netflix global non-English series charts for the second week running. In March 2021, Spanish president Pedro Sánchez announced a hugely ambitious Spain AVS Hub plan, designed to plow €1.6 billion (€1.8 billion) into the country’s audiovisual sector, prioritising it as a key E.U.
The website popstar.one is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.