Aussie filmmaker Warwick Thornton joked that Cate Blanchett “elbowed” her way into his crafty sixth feature, The New Boy, as he introduced the pic at Deadline’s Cannes Studio shortly before its festival premiere.
01.05.2023 - 19:03 / deadline.com
Vizio, a top smart-TV maker, has launched a branded content studio as part of its push into streaming programming.
The new business unit, unveiled Monday during the NewFronts, is expanding on a test show, 3 Pointers. The series, sponsored by BetMGM, is hosted by Man vs. Food‘s Casey Webb. It features sports-themed “hacks” related to food, beverages and entertainment for sports viewers.
The new brand studio’s slate includes Clean Break, a TikTok-inspired organizing show hosted by Michelle Hobgood; Island Eats, a food-and-travel series focused on obscure parts of the Caribbean; City Limits, showcasing unexpected offerings found just outside the border of cities; and From the Ground Up, a series hosted by comedian Rance Nix that shines a light on industry experts and entrepreneurs in multiple sectors.
The new brand studio “is the natural evolution for our team to offer advertisers an opportunity to authentically communicate the voice and value of their brand, into stories that resonate with Vizio viewers,” Steve DeMain, VP Branded Content and Sponsorships, said in a press release. “With a data-informed understanding of what our viewers are interested in, VBCS is uniquely positioned to offer a solution that few others can: a custom, exclusive branded content series that brings brands into the story and entertainment that consumers want to watch.”
The studio effort will be overseen by Vizio Ads, the division of the company focused on providing addressable advertising inventory on the company’s WatchFree+, SmartCast and TV apps. Like rival smart-TV makers Samsung and LG, Vizio is investing heavily in free, ad-supported streaming television and its own suite of FAST channels.
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Aussie filmmaker Warwick Thornton joked that Cate Blanchett “elbowed” her way into his crafty sixth feature, The New Boy, as he introduced the pic at Deadline’s Cannes Studio shortly before its festival premiere.
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Here are your Saturday evening Manchester City headlines
Ilkay Gundogan admits he twice asked Erling Haaland if he was 'sure' he was happy to hand him the penalty he eventually missed in Saturday's 2-1 win at home to Leeds United
Aymeric Laporte wants to continue winning trophies with Manchester City for 'as long as he can', despite finding himself on the fringes of the first team in recent weeks.
Kate Garraway was left shocked on this morning's Good Morning Britain after her 'rude' co-star Richard Arnold made a dig at I’m A Celebrity’s Carol Vorderman's makeup.The former Countdown star has created a routine of posting about the new I'm A Celeb series on her Instagram page after each episode has aired. Joined by show regular Richard, Kate and Ben were shown a clip from Carol Vorderman’s Instagram live on the show.
Manchester City manager Pep Guardiola will be able to welcome back Nathan Ake in midweek as West Ham visit the Etihad Stadium.
Manchester City supporters want to see Aymeric Laporte return to the starting line-up against Fulham in the Premier League this weekend.
Former Manchester United interim manager Ralf Rangnick has suggested Manchester City defender Manuel Akanji is a 'different player' to the one that arrived from Borussia Dortmund.