Adam McKay Launches Non-Profit Climate Content Studio Yellow Dot With Debut Video ‘Commercial For Big Money’
09.05.2023 - 18:01
/ deadline.com
Adam McKay has launched the non-profit Yellow Dot Studios to make videos and other materials aimed at raising public understanding of the climate emergency and related issues, following the viral success of his spoof Chevron ad last September that had over 4.5 million views in 24 hours alone. McKay and his Yellow Dot team will produce quick-turnaround videos, memes and media that is in step with the increasing urgency of the climate crisis.
Yellow Dot Studios has also released debut video, ‘Money: The kind of money that’s unregulated, gathers by the billions, causes inaction to the climate crisis, bank collapses and an unaffordable life for large portions of the planet. Enjoy!’
Commercial For Big Money, which along with the first number of videos to be released in the coming months, were written before the start of the WGA strike, and is available with Spanish subtitles.
“The climate is changing much faster than large swathes of our media are telling us, and there is no time to waste,” says McKay. “Oil companies’ horrible and destructive disinformation created decades of delay in dealing with climate breakdown. Yellow Dot’s goal is to push back, whether that’s through in-house videos, or videos for climate orgs and activist groups, to help get people involved and activated at a rapid pace.”
Financed by climate philanthropists and donors, Yellow Dot Studios will draw upon a pool of creatives to reach new audiences, spanning the political divide. The aim is to create entertaining, memorable, and scientifically accurate short videos, commercials, memes and print advertising to help drive public knowledge and urgency, shine a light on the polluters and politicians as well as scientifically proven solutions. While some of