Skydance Sports, NFL FIlms And Dallas Cowboys’ Jerry Jones Team For Docuseries Covering Owner’s Rise, 1990s Super Bowl Titles And Building Of Richest Franchise In Sports
03.05.2023 - 19:15
/ deadline.com
Skydance Sports, NFL Films and the Jerry Jones family are collaborating on what they call a “defining” docuseries about the Dallas Cowboys and the arc of Jones as the owner and builder of the franchise over 30-plus years.
As president and general manager, Jones is credited with engineering a massive turnaround that led to three Super Bowl titles in the 1990s. While the Lombardi trophy has remained out of reach over the past two-plus decades, Jones and his family have shepherded the rise of the Cowboys to the status of the most valuable in professional sports.
Using never-before-seen footage from the NFL Films archive, the as-yet-untitled series will trace Jones’ rise from the son of an Arkansas community store owner to the top of the pro sports heap. Interviews will feature ex-Cowboys players Troy Aikman, Michael Irvin, Emmitt Smith and Deion Sanders; former head coaches Jimmy Johnson and Barry Switzer; and luminaries like Rupert Murdoch and Phil Knight.
When Jones made the highly leveraged acquisition of the team in 1989, it was coming off a 13-loss season and was losing more than $1 million a month. After building into a championship contender, Jones also helped create the modern NFL, shaping its marketing, branding, broadcasting and team venue management.
The project will be the first stemming from a newly formed joint venture between Skydance Media and the NFL. The venture is designed to create a top-end sports content studio and expand multi-platform sports programming across a broad range of formats.
“We are incredibly excited to create a thrilling ride through one of the most memorable and high-powered turnarounds in football history. Launching this first series with Skydance Sports marks a momentous occasion
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