Thrill seekers are getting the chance to trail run, kayak and mountain bike their way through spectacular landscapes in Greater Manchester this summer.
16.02.2024 - 11:41 / dailyrecord.co.uk
First Bus has unveiled a streetwear clothing range inspired by bus routes across Scotland.
The UK bus company, based in Aberdeen, created the fashion line in collaboration with popular Scottish creatives. It is set to be available to the public later in February.
Included in the limited-edition range is a screen-printed t-shirt, a hand-stitched bucket hat, and a sling bag. It has been put together as part of a larger campaign by First Bus encouraging young people under 22 to explore Scotland using their free bus pass.
The campaign has previously seen the creation of a ‘nursery grime’ music video and the installation of eye-catching wings murals across both Glasgow and Aberdeen. A TikTok filter, which allows the user to ‘wear’ the colourful wings from the murals, has also been created for young people to further engage with the rollout.
The streetwear line will be made available to Scotland’s young people for free, and will launch in Glasgow and Aberdeen. The exact locations will be announced via the bus operator's social media channels.
Senior Marketing Manager at First Bus Carolyn Harper said: "We know that a bus company launching a clothing range is an unexpected move.
"The ambition was to do something that would really stand out and connect with under 22’s and we’re very excited with the results of our latest collab. Grabbing their attention to highlight bus is the best way to explore their freedom!"
It is hoped that, by collaborating with Scottish creatives such as artist Boiiing and popular accessories brand Trakke, the collection will connect with a younger audience.
The former was the creative force behind the patterns featured on the clothes, inspired by the textile coverings of the bus seats. The artist commented: "I’d
Thrill seekers are getting the chance to trail run, kayak and mountain bike their way through spectacular landscapes in Greater Manchester this summer.
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