Rio Ferdinand stance on Manchester United director role
01.05.2022 - 13:13
/ manchestereveningnews.co.uk
Rio Ferdinand admits he is no longer actively looking to take up a director role at Manchester United as he turns his attention to launching a new hate-free digital advertising and social content platform.
Ferdinand, 43, was speaking to the Manchester Evening News to promote WeAre8, a social media platform which is looking to give back to its audience by giving users money whenever they watch adverts on it.
Through watching two minutes of advertisements a day within the app, it is suggested users will be able to 'reclaim their economic power, support charities, help WeAre8 continue to carbon offset and contribute to the development of 8Stage talent.'
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Ferdinand, who is a major investment partner with WeAre8, is looking to flip the $400 billion advertising industry on its head by redistributing wealth to social media users and creating a platform free of hate.
"We're in an economic crisis at the moment," the former defender said. "The climate and the environment are under threat, and hate speech is being embraced more than ever on social media. We are hoping to alleviate those problems, all by doing small actions every day that will enable people to have tangible change.
"It's the fact you can watch adverts for only two days a day and make massive change. Money drops into your money on the app and you can use that to pay a subscription of your choice. Netflix, Spotify, phone bills, energy bills, whatever you choose. At the same time you can actually forward money to a charity at the same time.
"People say social media platforms can't stop hate because 'it's too big' but if there is a copyright infringement or I upload some