PG Tips creates 'best-ever cuppa'
12.09.2023 - 14:05
/ manchestereveningnews.co.uk
PG Tips has unveiled its "best-ever cuppa" after completing a £50m investment at its Manchester factory.
The company has developed a completely new blend, bag and look for its tea following the two-year project.
PG Tips said its "perfectly square" tea bag features a new formulation which "guarantees both great flavour and a faster infusion".
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The company invested £40m into its factory while the project overall cost £50m.
The new PG Tips uses 'shoots' of the tea bush and the new blend includes tea grown at high altitude in Kenya and Rwanda.
The brand added that the new bag size allows enough room to let the leaves to rapidly infuse but is compact enough to ensure it does not fold in on itself, which would limit infusion.
It also said that the tea itself is the "perfect particle size" to move freely around the bag for quick, consistent brewing.
The new PG Tips is the result of a major investment programme by Lipton Teas and Infusions, its owner.
As part of the programme the company spent £40m on new machinery and training to make the new blend at its Trafford Park site, which is celebrating its centenary this year.
PG Tips general manager, UK and Ireland Liam McNamara said: "We are immensely proud of the fact that British tea drinkers already enjoy five billion cups of PG Tips every year.
"PG Tips is one of the best known and best-loved drinks brands in the country and by far the best-known tea.
"However, our tea-drinking habits and tastes are evolving. With that in mind, our expert tea-blenders have spent two years developing a new and better blend that delivers high quality taste to tea lovers.
"Our new PG Tips blend means