Perfume fan comparing Aldi's £7 Jo Malone 'dupe' finds one major difference
08.02.2023 - 13:15
/ dailyrecord.co.uk
A shopper has been left so impressed after comparing Aldi's 'dupe' of a Jo Malone perfume to the real thing that she's urging fans to snap it up.
The budget supermarket chain has become well-versed in providing beauty fans with a range of high-quality designer dupes of major brands including NARS, Benefit and more.
Given that a 100ml bottle of Jo Malone's Pomegranate Noir cologne costs £110, Aldi's £6.99 100ml perfume offers huge savings. Naturally, as a fragrance fan who doesn't leave home without a spritz, Emily Sleight of the Liverpool Echo took it upon herself to test out the line.
The discounter has become popular for imitating the luxury Jo Malone brand, which it has replicated in a variety of candles, reed diffusers and fragrances. Just recently, the German grocer expanded its range of Jo Malone 'dupes' with its new Eau De Parfum said to be similar to the designer brand which could retail up to £55.
While the price difference is certainly appealing, could Aldi's own perfumes hold a candle to the popular brand?
Emily, a self-confessed "mega-fan of Jo Malone scents", flocked to her local Aldi store to pick up the Hotel Collection No.3 Pomegranate Eau De Parfum for just £6.99.
As the reporter had previously purchased the Jo Malone Pomegranate Noir fragrance before, she was able to provide an honest look into how Aldi's version compared to the pricey brand and this is what she had to say...
One of the first things we all notice about perfumes is, of course, the bottle, and Emily admitted that Aldi's budget bottle looked had some weight to it and looked "virtually the same" as Jo Malone's pricier version.
In fact, the budget perfume looked so elegant that the reporter said that she didn't expect it to "look that good",