‘One Piece,’ ‘My Hero Academia,’ ‘Chhota Bheem,’ ‘Jai Jagannath’ in the Mix as Warner Bros. Discovery South Asia Unveils Kids Summer Slate and Strategy (EXCLUSIVE)
24.04.2024 - 09:55
/ variety.com
Naman Ramachandran Warner Bros. Discovery (WBD) South Asia has a sizzling summer slate lined up in the kids space including a mix of anime and homegrown IP. Launching on the Indian animation-focused Pogo channel in May is new Indian IP “Jay Jagannath.” The series portrays the friendship between the Hindu God Lord Jagannath, who has taken the form of a child, Jagan, and his devout follower Balaram.
The stories follow their adventures, while also delving into folktales. WBD has two immensely popular Indian IPs in “Chhota Bheem” and “Little Singham” who met in 2023 in the film “Aag Aur Pani Ki Takkar.” The sequel to that, “Aag Aur Pani Ka Badla,” is also due on Pogo. In addition, the channel has several films and mini-series featuring the individual characters coming up during the summer.
On WBD’s international animation-focused Cartoon Network, the summer programming features new Japanese anime arrivals “One Piece: Land of Wano” and “My Hero Academia” Season 4, new seasons of American animation “Teen Titans Go!” and new seasons of French animation “Grizzy and the Lemmings.” Over on Discovery Kids, there will be new seasons of India-Singapore animation “Titoo.” In all, there will be 200 premieres across the three kids’ channels, which are broadcast across India, Bangladesh, Bhutan, Nepal and Sri Lanka. “As a legacy global company we have a huge library of global content. And the Indian audience, which is also huge in number, gives us an opportunity to connect with them and cater to them with stories and characters which are very locally focused,” Uttam Pal Singh, head of the kids’ cluster, South Asia, Warner Bros.
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