Netflix is rolling out paid password sharing in Canada, New Zealand, Portugal and Spain as the company looks to reap revenue from a practice it long encouraged customers to engage in at no charge.
Netflix to block millions from watching TV as new rules set to be introduced
21.01.2023 - 16:53 / dailyrecord.co.uk
Streaming giant Netflix has announced a shake-up to its password sharing rules that could see millions of people blocked from viewing certain things.
Those that share a password with others could soon find themselves with less things to watch on the site as Netflix is cracking down on these types of accounts.
In certain parts of the world, the company has already tested a feature that prevents users from sharing a password with friends or family, and now Netflix has confirmed it will be rolled out to even more areas.
The Express reports this "controversial" update will mean millions of users who watch content free of charge will now be asked to pay.
But to make things easier, Netflix will offer an option to add "paid sharing" which is less than a full subscription - although over 100 million users will be affected by it.
Confirming the news, Netflix said: "Later in Q1, we expect to start rolling out paid sharing more broadly. Today’s widespread account sharing (100M+ households) undermines our long term ability to invest in and improve Netflix, as well as build our business."
Netflix bosses understand this change won't be a popular one and so they're trying to sweeten the deal by adding features such as easy ways to transfer profiles to a new account and being able to monitor devices using accounts.
"While our terms of use limit use of Netflix to a household, we recognize this is a change for members who share their account more broadly," the streaming firm said.
"So we’ve worked hard to build additional new features that improve the Netflix experience, including the ability for members to review which devices are using their account and to transfer a profile to a new account.
"As we roll out paid sharing, members in many
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