With New Jersey nipping at its heels and producers complaining about tardy payouts, New York Gov. Kathy Hochul’s latest budget for New York state, out Wednesday, raises the tax credit for film and television production back to 30%, boosts the annual cap to $700 million, modifies payout terms and attempt to lure TV production from other states in a new incentive package that would run through 2034.
Netflix, Now In The Ad Sales Business, Takes The Traditional CBS Slot During Upfront Week With Presentation At New York’s Paris Theater
13.01.2023 - 07:41 / deadline.com
Netflix, now with advertising to sell, has swooped in to take the traditional CBS slot capping off the traditional broadcast upfront week in May.
The streaming giant, which rolled out an advertising tier in November, will host ad buyers at the Paris Theater in New York on May 17. CBS parent Paramount Global, which had continued the tradition of the company’s Carnegie Hall upfront, decided this year to abandon the slot at the end of what had always been known as broadcast upfront week. The company instead will focus on more intimate gatherings with ad clients.
Of course, the broadcast upfronts long ago morphed into something more blended, with presentations incorporating cable and dollops of digital and streaming for years. But they still have a place in the hearts and calendars of decision-makers controlling billions in advertising dollars.
Netflix took over the lease of the Paris in 2019 and has used the fabled single-screen venue next to the Plaza Hotel to screen a range of films and series. Of course, many of them are Netflix originals and the site often hosts premieres, but it’s also a repertory house of sorts where directors can program work that influenced them, for example. During upfront week, of course, it won’t be about the art of cinema, but about the realities of commerce. After insisting for years that it would never take advertising, Netflix made an about face a year ago amid worsening financial performance. It hasn’t indicated any early numbers for the $7-a-month tier, but many Wall Street analysts see it developing into a multi-billion-dollar contributor to total revenue by 2025.
Another tech giant, YouTube, has long been a presence during the NewFronts, an tech-centric ad blitz held earlier in the
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Pete Davidson Debuts Completely Shaved Head at New York Knicks Game: Photos
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New York’s Ensemble Studio Theatre Names Estefanía Fadul And Graeme Gillis As Co-Artistic Directors
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What Alexa Chung Is Buying Now: Sandalwood Soap, Ceramic Platters, and a Zebra Print Skirt
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New Line Lands Hot Package ‘Weapons;’ ‘Barbarian’s Zach Cregger To Helm His Script
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24.01.2023 / 22:15
Disney Slates In-Person Upfront Event In May At NYC’s Javits Center, With Jimmy Kimmel Returning For Live Set
Disney has scheduled an in-person upfront on May 16 at New York’s Javits Center, joining a growing cohort betting on the upside of wooing advertisers in the flesh.
deadline.com
19.01.2023 / 02:29
YouTube Returns To Mid-May TV Upfronts Slot In New York With Annual Brandcast Event For Advertisers
For a second straight year, YouTube will host its annual Brandcast pitch to video ad buyers during the heart of what had been a week dominated by traditional TV network upfronts in New York.
deadline.com
18.01.2023 / 22:25
AMC Networks Confirms In-Person Upfront Event For Advertisers In April
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12.01.2023 / 21:25
‘She Said’: Read The Screenplay Chronicling How The New York Times Took On Harvey Weinstein
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12.01.2023 / 21:15
Amazon Is Now Selling New and Pre-Worn Designs From Rent the Runway
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