EXCLUSIVE: Netflix has signed a five-year deal with Japanese screenwriter Yuji Sakamoto, winner of the Best Screenplay award at this year’s Cannes Film Festival for Hirokazu Kore-eda’s competition title Monster.
09.06.2023 - 16:11 / deadline.com
Netflix sign-ups have surged recently as the company prepares to crack down on password sharing, analytics firm Antenna said today in a first look at the impact of the streamer’s new policy.
The company formally alerted U.S. subscribers on May 23 via email that it would begin to curb password sharing, which was followed by the four single largest days of user acquisition in the four and a half years Antenna has measured the streaming service, the research firm said. Based on the most current data available, it calculated Netflix saw nearly 100k daily sign-ups on both May 26 and May 27.
Antenna said its purchase data covers all Netflix sign-ups except for those via MVPD + Telco distribution.
Antenna said average daily sign-ups to Netflix reached 73k during that period, up more than 100% from the prior 60-day average, and exceeding spikes in sign-ups during Covid-19 lockdowns in March and April of 2020.
Cancellations also increased during this period — but not as much as sign-ups. The ratio of sign-ups to cancels since May 23, Antenna said, is up +25.6% compared to the previous 60-day period.
In its notification email to subscribers, Netflix made clear its account “is for you and the people you live with — your household.”
Subscribers to the two highest subscription tiers can buy additional users for $7.99 a month on an ad-free plan. The Standard tier, which costs $15.49, entitles subscribers to buy one additional user, while the $19.99 Premium tier comes with two additional subscriber add-ons. The $6.99 ad-supported plan does not come with the option to add paying subscribers.
The move, which Netflix will be rolling out across its markets, was announced last year during a period of slowing subscriber growth. Billions of
EXCLUSIVE: Netflix has signed a five-year deal with Japanese screenwriter Yuji Sakamoto, winner of the Best Screenplay award at this year’s Cannes Film Festival for Hirokazu Kore-eda’s competition title Monster.
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Jennifer Maas TV Business Writer At long last, Netflix has revealed the first footage of its highly anticipated sci-fi epic from “Game of Thrones” creators David Benioff and D.B. Weiss — their first large-scale project at the streamer since signing a mega overall deal in 2019 — and Alexander Woo. Based on the book series by Cixin Liu, the eight-episode drama, which recently wrapped production, will launch in January 2024. Per Netflix’s logline for the sci-fi series, “A young woman’s fateful decision in 1960s China reverberates across space and time to a group of brilliant scientists in the present day. As the laws of nature unravel before their eyes, five former colleagues reunite to confront the greatest threat in humanity’s history.”
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Netflix have risen by over 100 per cent since the streaming service began cracking down on password sharing.Earlier this year, the streaming service announced details of its password crackdown, making it impossible to use one account in several locations.The rule then came into force last month, with Netflix receiving major backlash from existing subscribers.Since then though, Netflix has experienced a large rise in sign-ups, with the days between May 25-28 – shortly after the May 23 announcement – becoming the platform’s four biggest days of new sign-ups in the United States since 2019, as Variety report.On those days, 73,000 new users signed up for Netflix, a 102 per cent increase on the previous 60 days.In a statement posted by Netflix last month, they explained of the rule: “Starting today, we will be sending this email to members who are sharing Netflix outside their household in the United Kingdom.”The streaming giant said a Netflix account was “for use by one household” and those wanting to share theirs must pay £4.99 to do so.They continued to explain: “It’s why we continue to invest heavily in a wide variety of new films and TV programmes – so whatever your taste, mood or language and whoever you’re watching with, there’s always something satisfying to watch on Netflix.”Since the announcement of the account sharing fee, Netflix has begun receiving backlash. Unhappy customers took to social media to express their annoyance with the new rules that have been implemented.
Netflix just implemented its new password sharing rules over the past few months, cracking down on sharing one account for multiple households.
began its crackdown than in any other four-day period since streaming analytics company Antenna counted since it started tracking the data in 2019. Average daily sign-ups to Netflix reached 73,000 during that period, Antenna said, a 102% increase from the prior 60-day average.
Todd Spangler NY Digital Editor At least initially, Netflix’s broad password crackdown appears to be producing the streamer’s desired results in converting freeloaders into paying customers in the U.S., according to early data from research company Antenna. On May 23, Netflix began notifying U.S. customers that users on their accounts who live outside their households would need to be added as an “extra member” (or get their own subscriptions). Since then, Netflix has had the four single largest days of U.S. user sign-ups since January 2019, when Antenna first began tracking the metric. Based on the most current Antenna data available, Netflix saw average daily sign-ups reached 73,000 from May 25-28, a 102% increase from the prior 60-day average. That was more than the spikes in subscriber sign-ups Antenna recorded during the initial U.S. COVID-19 lockdowns in March and April 2020.
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Netflix has clamped down on password sharing across households, with subscribers in the UK noticing changes rolled out this week. Account holders received emails from the streaming giant reminding them that their account is for use by 'you and the people you live with.'
Amazon Prime Video has been praised for 'dragging' rival Netflix following its crack down on password sharing. The American streaming giant has moved to stop multiple households using the same account, something which it previously encouraged.
Prime Video is not about to let rival Netflix forget about its previously benevolent attitude toward password sharing.
for an additional monthly fee of $7.99.Subscribers of Netflix have taken to social media to express their anger, with many claiming they’re simply going to cancel their accounts now.The divorce is final. #CancelNetflix pic.twitter.com/8tYJ5rdxb8“The divorce is final. #CancelNetflix,” one person wrote.“Shame on you @netflix.