Netflix Cements Position In France With Cinémathèque Française Sponsorship Deal; Sets Agnès Varda Tie-In
06.02.2023 - 15:57
/ deadline.com
Netflix’s complex relationship with the French cinema world took another twist on Monday as the streamer said it was bolstering its support of the Cinemathèque Française to become a major sponsor of the institution over a three-year period.
The streamer has collaborated with the cinematheque since 2018, notably sponsoring the restoration of Abel Gance’s 1927 classic Napoleon in 2019 and showcasing its own originals such as Glass Onion: A Knives Out Mystery in the institution’s iconic Henri Langlois auditorium.
Under the new accord, Netflix will sponsor several Cinémathèque operations, including film programming and masterclasses, the Toute La Mémoire du Monde Festival (March 8-12) and its youth-focused Ma Petite Cinémathèque program.
The platform will also get behind the institution’s temporary exhibitions collections with curated online programs, kicking off with current show Top Secret: Film & Espionage and followed by Romy Schneider (March 16 to July 30) and the cinémathèque’s major Agnès Varda Viva Varda! retrospective running from October 11, 2023, to January 28, 2024.
Additionally, Netflix will contribute props, models, scripts, production design elements, costumes and archive footage from Netflix films to the Cinémathèque’s Collections.
Since its arrival in France in 2014, Netflix has navigated the country’s strict windowing rules and hostility from some parts of the local film industry to steadily build its place as a major player in the French film and TV industry,
Monday’s announcement comes as the streamer continues to lobby for a further softening of the country’s strict windowing rules, which have deterred the streamer from presenting a film at the Cannes Film Festival since 2017.
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