Director Maïmouna Doucouré experienced intense backlash over Netflix’s promotional campaign for “Cuties”, but she learned about the artwork at the same time as the public.
21.08.2020 - 12:47 / nme.com
Netflix has issued an apology following backlash against a poster for upcoming French film Cuties deemed inappropriate for “sexualising girls”.The streaming giant has garnered criticism ahead of the release of the film, which tells the story of Amy, an 11-year-old caught between the traditional values of her Senegalese Muslim upbringing and internet culture which sexualises young girls once she joins a dance group called ‘the cuties’.A petition campaigning to remove the film received over 30,000
.Director Maïmouna Doucouré experienced intense backlash over Netflix’s promotional campaign for “Cuties”, but she learned about the artwork at the same time as the public.
“ filmmaker Maïmouna Doucouré. The film, her debut feature that was an award winner at Sundance earlier this year, was released in French cinemas on August 19 to positive reviews and strong word-of-mouth from the public who were willing to don their masks and venture out to the theater.But then there was that Netflix poster.Released by the streamer at the same time as the French theatrical rollout in a bid to begin promoting the movie ahead of its U.S.
Tom Grater International Film ReporterThe last fortnight has been a period of contrasting emotions for Cuties filmmaker Maïmouna Doucouré.
nasty piece of work, as a pejorative. Hell, maybe I didn’t even mean it to be pejorative.Also Read: Maisie Williams Says 'Game of Thrones' Fame Led Her to Be Consumed by Social Media ScrutinyBased on the French comic book “Une nuit de pleine lune” and directed by Julius Berg, “The Owners” is tense, uneasy and brutal, escalating from the creepy to the ludicrous over the course of 92 deliberately unpleasant minutes.
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