NBCUniversal & iSpot Say Their Beijing Olympics Measurement Test Points Toward Viable Nielsen Alternative: “A Monopoly Is Never Good”

Nathan Chen is bringing home his first Olympic gold medal, as well as a Team Silver medal, after winning the 2022 Beijing Olympics.

Despite all the high-tech tricks, political posturing and pyrotechnics, the best part of the Closing Ceremony of the 2022 Beijing Winter Olympics proved to be the athletes.

Simone Biles has shared her support for Winter Olympics star Mikaela Shiffrin after she posted a heartbreaking message to fans.MORE: Simone Biles is engaged! See the heartwarming proposal and stunning ringMikaela took to social media to share a powerful message about the online hate and trolling she has received as she struggled through the 2022 Beijing Winter Olympics. Mikeala was one of Team USA's big hopefuls but she failed to finish the women's combined event, and lost control during the opening few seconds of her run in the giant slalom; Mikeala was defending her 2018 gold medal.WATCH: Simone Biles falls off mat during Tokyo 2020 qualifying roundsShe fell and skied out, ending her 30-race streak, and ended up being disqualified from the event."I know this all too well.

American track and field star Sha’Carri Richardson is RIGHTFULLY calling out what appears to be a major double standard at this year’s Winter Olympics. And we’re here for her take!

Out French ice dancer, Guillaume Cizeron, won a gold medal Monday at the Beijing Winter Olympics.Cizeron skated with his longtime skating partner, Gabriella Papadakis.

Sha’Carri Richardson, the American track and field star who was banned from the Tokyo Olympics last year for marijuana use, has an issue with Russian Olympic Committee figure skater Kamila Valieva‘s participation in the Beijing Olympics. 15-year-old Kamila tested positive for a banned substance in the midst of the 2022 Winter Olympics, but on Feb. 14, she was granted approval to continue competing by the Court of Arbitration for Sports. The CAS said Kimila’s age is the main reason they decided to lift the ban on the teenager, according to Sport’s Illustrated.

Vladyslav Heraskevych, who is representing Ukraine in the skeleton race, unfurled an 8 X 10″ sign as he came off his third of four heats that read simply, in English, “No War in Ukraine.” It marks the first overtly political statement from a competitor in a Games that has been rife with subtle (and not to subtle) political messaging.

Hoda Kotb took to social media to reveal an incredible bit of news that had fans feeling as elated as she was.MORE: Jennifer Lopez teases Hoda Kotb about Joel Schiffman split live on Today showThe Today Show star shared a picture on Instagram featuring the two athletes who had brought the United States gold at that point at the 2022 Winter Olympics.WATCH: Hoda Kotb and Savannah Guthrie share how to watch the Winter Olympics GamesThe post highlighted Nathan Chen and Chloe Kim in competition, and Hoda happily wrote: "Good morning GOLD!!! Congrats @nathanwchen @chloekim."One fan excitedly commented: "Thank you Nathan and Chloe for an amazing job - it was so exciting and enjoyable watching you- your hard work and dedication certainly paid off!!"MORE: Hoda Kotb makes rare revelation about home life with daughters Haley and HopeAnother wrote: "Way to go guys!!!! So proud of you," with many others sharing congratulatory messages as well and sharing love for Hoda.While Hoda is currently dealing with the ramifications of her split from longtime fiancé Joel Schiffman, she has maintained that the two are still quite amicable.A post shared by Hoda Kotb (@hodakotb)Hoda celebrated the athletes that won gold for USA at the Winter OlympicsShe has been keeping herself busy by throwing herself into coverage for the 2022 Winter Olympics, which are being held in Beijing.While Hoda did attract a huge amount of fan love for her warm and enthusiastic coverage of the 2020 Summer Olympics in Tokyo, this year the pandemic and ongoing fears of a resurgence have forced NBC to alter plans. MORE: Inside Hoda Kotb's stylish home where she will co-parent her kids with ex Joel SchiffmanMORE: Hoda Kotb announces split from fiancé Joel Schiffman live on

Kamila Valieva is cementing her place as one of the greatest figure skaters of all time and she is only 15-years-old.

kicked off their opening day, tweeting her thoughts about the city’s alleged human rights violations.“There is no reason to watch a Winter Olympics that is holding up and spreading propaganda for a regime that is committing actual genocide and ethnic cleansing,” she claimed. “On top of poisoning the world and killing 6 million people.

With the first full day of games tucked away, NBC posted some early numbers from the Beijing Winter Olympics and the glass seems to be half full.

Go team go! Team USA has a long history of winning at the Winter Olympics and the 2022 Beijing Games are no different.

Wyatte Grantham-Philips editorShaun White has announced his official retirement from competitive snowboarding, with Beijing 2022 marking not only his last time on the Olympic stage, but also in any official competition.“It will be my last competition, which is pretty special,” White told a news conference in Zhangjiakou, China on Saturday, according to the official Olympic website. “It’s been a beautiful run.

Jennifer Maas TV Business WriterNBC Sports says 16 million viewers tuned in to watch the 2022 Beijing Winter Olympics opening ceremony on Friday, an all-time low for Olympic ceremonies on linear television.That’s around 43% down compared to the 28.3 million viewers that watched the PyeongChang Winter Olympics opening ceremony in February 2018.Friday’s torch-lighting in Beijing aired live on NBC and the streaming service Peacock beginning at 6:30 a.m. ET yesterday morning and was replayed again in primetime.

It’s early days at the XXIV Olympic Winter Games, but NBC must already be praying for some Gold medal glory or the Super Bowl to give them a boost. Right now, coming off record low viewership in the first night of primetime coverage, the billions the Comcast-owned network fork out to broadcast the Games until 2032 isn’t looking like money well spent.

Chinese authorities interrupted a Dutch journalist’s live report on the Winter Olympics Friday, dragging him off-camera and creating confusion as to why his broadcast was halted.

Ellise Shafer A Dutch journalist was interrupted and pulled out of frame by a Chinese security guard while covering the Beijing Olympics on Friday.As can be seen in a video that quickly went viral on Friday, NOS correspondent Sjoerd den Daas was reporting outside of the National Stadium in Beijing during the Olympics’ opening ceremony when he was stopped by a security guard and pushed out of frame.Onze correspondent @sjoerddendaas werd om 12.00u live in het NOS Journaal door beveiligers voor de camera weggetrokken. Helaas is dit steeds vaker de dagelijkse realiteit voor journalisten in China.

The opening ceremony for the Beijing 2022 Winter Olympics has happened and we have tons of great photos from the event.

Jenna Bush Hager and Carson Daly were among Savannah Guthrie's pals who were quick to comment as she shared a picture with her new co-anchor.MORE: Savannah Guthrie shares throwback baby bump photo during touching on-air tributeThe Today Show host was joined by Lindsey Vonn to host NBC special presentation of the 2022 Winter Olympics Opening Ceremony, and the pair shared a super sweet selfie.

is curling, exactly?” Debating which athlete will next compete on . There are certain mainstays around the that we've come to depend on, and that includes near-constant coverage from the journalists broadcasting live from the Games. But this year will look a lot different due to a variety of factors—the ongoing pandemic, the strict protocols the Chinese government has placed on those traveling to Beijing, and the in protest of China's alleged human rights abuses among them. And because of that, the majority of the NBC team is staying home to report on the Games from the U.S. For Today hosts Hoda Kotb and Savannah Guthrie, the change of plans comes with mixed feelings. "The pandemic obviously has changed plans in a multitude of ways.