The 2022 Beijing Olympics concluded Sunday with icy fanfare, a spirited speech from International Olympic Committee chief Thomas Bach and an audience count that pales in comparison to previous Winter games.
06.02.2022 - 02:27 / deadline.com
It’s early days at the XXIV Olympic Winter Games, but NBC must already be praying for some Gold medal glory or the Super Bowl to give them a boost. Right now, coming off record low viewership in the first night of primetime coverage, the billions the Comcast-owned network fork out to broadcast the Games until 2032 isn’t looking like money well spent.
Exhibit A: the 2022 Opening Ceremony.
A paltry 8.7 million tuned in on NBC in primetime see the pre-taped Mike Tirico and Savannah Guthrie-led coverage of the propaganda-heavy spectacle put on by Chinese President Xi Jinping and filmmaker Zhang Yimou. Put in the starkest terms, those early numbers are down harder and faster from four years ago in PyeongChang than Mikaela Shiffrin on a slalom run.
A crashing 69% in the fast affiliates to be specific.
In a case of snowboarders to skateboarders, the opening of the 2022 Winter Olympics slid 16% from the preliminary data of last year’s Opening Ceremony of the delayed 2020 Summer Olympics in Tokyo. Right now, that adds up to an all-time Olympics low for NBC.
Now, like South Korea’s hosting of the XXIII Winter Olympics and Japan’s Covid-19 hobbled effort in 2021, China’s second Olympics in 14 years is many time zones off Stateside primetime on both coasts. Unlike 2018, the official kickoff of the Beijing Games was shown live in the early East Coast hours on NBC and on 2020 launching streamer Peacock. With the latter clearly the long term big play for NBCUniversal, Comcast are likely aiming to shrug off the lackluster linear results – for now.
Exhibit B: While snagging around 10.4 million viewers in primetime on NBC last July, the Tokyo Olympics inaugural extravaganza had a total audience of 17 million when surging streaming numbers and
The 2022 Beijing Olympics concluded Sunday with icy fanfare, a spirited speech from International Olympic Committee chief Thomas Bach and an audience count that pales in comparison to previous Winter games.
Despite all the high-tech tricks, political posturing and pyrotechnics, the best part of the Closing Ceremony of the 2022 Beijing Winter Olympics proved to be the athletes.
Coverage of the 2022 Winter Olympics wraps up Sunday with the Closing Ceremony, which will air live from Beijing National Stadium on Peacock, NBCOlympics.com and the NBC Sports app beginning at 7 a.m. ET/4 a.m. PT. NBC and Peacock will rebroadcast the finale gala in an “enhanced primetime presentation” beginning Sunday night at 8 p.m. ET/5 p.m. PT.
Brian Steinberg Senior TV EditorIn TV’s never-ending morning wars, one law has been immutable: When NBC shows the Olympics, its “Today” wins in the ratings. That is not the case in this go-round.ABC’s “Good Morning America” won more viewers overall during NBC’s first week of coverage of the Winter Olympics from Beijing, the first time it has done so in more than three decades, according to data from Nielsen.
EXCLUSIVE: NBCUniversal, amazingly, is now in its fifth decade of carrying the Olympic Games. With this month’s Beijing Winter Olympics, though, all of that accumulated institutional knowledge is colliding with a media landscape in massive flux.
Out French ice dancer, Guillaume Cizeron, won a gold medal Monday at the Beijing Winter Olympics.Cizeron skated with his longtime skating partner, Gabriella Papadakis.
Figure skater Nathan Chen and snowboarder Chloe Kim both brought gold for the U.S. Olympic team during Wednesday’s primetime coverage of the 2022 winter games in Beijing. Chen, fresh off his world-record-shattering men’s short program performance, nabbed the top prize in the men’s singles while Kim won gold for the women’s halfpipe. Each added to their tallies of Olympic medals, while also helping to provide a nice boost to NBC’s primetime coverage.
kicked off their opening day, tweeting her thoughts about the city’s alleged human rights violations.“There is no reason to watch a Winter Olympics that is holding up and spreading propaganda for a regime that is committing actual genocide and ethnic cleansing,” she claimed. “On top of poisoning the world and killing 6 million people.
With the first full day of games tucked away, NBC posted some early numbers from the Beijing Winter Olympics and the glass seems to be half full.
Hanging up his board. Ahead of Shaun White’s upcoming snowboarding events in the Beijing 2022 Winter Olympics, the athlete has confirmed his retirement.
Go team go! Team USA has a long history of winning at the Winter Olympics and the 2022 Beijing Games are no different.
Jennifer Maas TV Business WriterNBC Sports says 16 million viewers tuned in to watch the 2022 Beijing Winter Olympics opening ceremony on Friday, an all-time low for Olympic ceremonies on linear television.That’s around 43% down compared to the 28.3 million viewers that watched the PyeongChang Winter Olympics opening ceremony in February 2018.Friday’s torch-lighting in Beijing aired live on NBC and the streaming service Peacock beginning at 6:30 a.m. ET yesterday morning and was replayed again in primetime.
The opening ceremony for the Beijing 2022 Winter Olympics has happened and we have tons of great photos from the event.
2022 Winter Olympics are underway! The opening ceremony was held on Friday, at Beijing's National Stadium, which is also known as the «Bird's Nest,» and signaled the official start of the Games.The Parade of Nations, the part of the ceremony that highlights each competing nation in the Games, featured many standout moments including a shirtless skeleton competitor, a long-awaited moment for Jamaica, and a Ralph Lauren-clad Team USA.While the U.S. counted its second-largest Olympic delegation in history, other countries had just one athlete set to compete on their behalf. It all came to a close with an epic torch lighting that differed from years past.Keep reading for the five biggest moments from the opening ceremony.With Tonga's Pita Taufatofua sitting out the Olympics for the first time since 2014, fans worried that the cross-country skier's absence would mean they'd be deprived of a shirtless, oiled-up athlete during the Parade of Nations.
only 15 out LGBTQ athletes competed.Outsports reports that the athletes hail from 14 countries and will compete in nine different sports, including ice hockey, figure skating, skiing, and snowboarding.They include veteran LGBTQ competitors like Canadian figure skater Eric Radford, the first out gay man to win a gold Winter Olympics medal, bisexual Dutch speed skater Ireen Wüst, the most decorated LGBTQ Olympian of all time, and gay skier Gus Kenworthy, who will be competing for Great Britain after switching from Team USA (Kenworthy holds dual citizenship).Also Read: A tennis player yelled anti-gay slurs at the Olympics. He blamed the weather.The Beijing Winter Games will also feature a number of freshly out LGBTQ athletes, including Brazilian skeleton athlete Nicole Silveira and Team USA figure skater Timothy LeDuc, who will be the first out nonbinary athlete at the Winter Olympics.Team USA’s Brittany Bowe, a world record-holding speed skater, holds the honor of being the only out LGBTQ athlete to be chosen as a flag bearer for the Winter Olympics opening ceremony.Bowe, the only openly LGBTQ woman athlete on Team USA, will compete in her third Olympic games in Beijing.
SPOILER ALERT: This story contains details of this morning’s Beijing Olympics Opening Ceremony live on NBC.
NBCU is going all-in on the Opening Ceremony for the 2022 Beijing Winter Olympics. Not only is it broadcasting the event four times in 24 hours on the NBC flagship, it’s promising “full-day coverage” beginning with the first-ever live morning presentation of a Winter Games opening ceremony. Mike Tirico and Savannah Guthrie will anchor the coverage.
The 2022 Olympic Winter Games are kicking off this week and we have the streaming schedule available for you right here! – Just Jared Jr When did Gisele Bundchen actually want Tom Brady to retire? – Celebitchy Jason Ritter is defending his wife Melanie Lynskey – Popsugar Find out who is reprising one of their big roles – Just Jared Jr
The 2022 Beijing Winter Olympics officially kicks off February 4 with the Opening Ceremonies and ends February 20 with the Closing Ceremonies, but competition actually gets underway Wednesday, February 2. That’s when some events — such as curling, freestyle skiing and ice hockey — get going.