Manchester United have unveiled their new home kit for the 2024/25 season.
Manchester United at front of queue to unlock £860m US opportunity
19.06.2024 - 16:09 / manchestereveningnews.co.uk
This summer, like many major European clubs, Manchester United will be heading across the Atlantic for a pre-season tour of North America.
The club’s preparations for the 2024/25 season will see them play three games in three locations; Columbia, South Carolina; Inglewood, California; and San Diego, California, with games against Arsenal, Liverpool and Real Betis lined up.
Touring the US and trying to win a piece of the market share isn’t a new phenomenon for football clubs, and this summer will see United joined by Chelsea and Manchester City as well as Arsenal and Liverpool in trying to sell their wares to the sports-loving American public.
But having been such a tough sell for so long given the competition from such major sporting leagues on US soil as the NFL, NBA, NHL, MLB and MLS, ‘soccer’ is finally starting to cut through to the mainstream in the US, with the Premier League in the box seat when it comes to winning that battle. The Premier League’s current broadcasting deal with NBC in America is worth £2bn, 20% of the Premier League’s entire broadcast revenue, and that is something that is expected to rise for the next cycle at a time when, in real terms, broadcast values on home soil have stagnated.
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With the World Cup heading stateside in 2026, and with more fans than ever engaged with what the Premier League has to offer, tapping into such a potential revenue resource comes at a time when England’s biggest clubs are tasked with fighting increasing wages and transfer fees while having to cope with greater financial regulation in an industry where profitability on a year to year
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