Patrick Frater Asia Bureau Chief The technical aspects of China’s embrace of smart broadcasting were given a thorough workout this week as part of the ongoing Shanghai Television Festival. Topics covered by keynote speakers included: future broadcasting planning; AI content generation’ big data construction; and the development of ultra-high definition broadcasting. Sun Suchuan, deputy Director-General of the Science and Technology Department of the National Radio & Television Authority explained that the national government has iterated a strategic development plan for the TV sector running until 2035 as well as medium- and long-term technological strategies.