Patrick Frater Asia Bureau Chief The premium end of the streaming video sector in India is poised for shake-up, with Reliance Industries’ JioCinema challenging the SVOD dominance of Disney+ Hotstar, new research suggests. “The India Online Video Report: Analysis of Consumption, Content & Investment Trends,” from Singapore-based Media Partners Asia, shows total consumption across the online video sector reached 6.1 trillion minutes for the 15-month period from Jan 2022 to Mar 2023. Within that period, the SVOD, AVOD and freemium platforms accounted for some 12% of viewing time, up from 10% in 2021. Social services such as YouTube and TikTok accounted for 88% of viewing time.