Patrick Frater Asia Bureau Chief Toho International, an offshoot of the storied Japanese film and TV giant Toho, is to launch twin e-commerce sites serving the growing legion of North American fans of Japanese pop culture. One platform is specific to the Godzilla brand. The other, iiZO, will cater to a wider range of anime fans who will be served with original Japanese merchandize. The moves are being headed by Kristin Parcell GM at Toho International, and her U.S.-based team who joined the firm from Crunchyroll at the end of last year. They foresee the twin initiatives as a business with $100 million of revenue within a few years. Their in-house operation comprises anime and “Godzilla” brand experts, and also includes specialist in merchandizing, buying and fashion. The sites go live at unspecified dates this summer.