APA & AGI Agencies Merge To Create Independent Artist Group With APA’s Jim Osborne As CEO
21.06.2023 - 17:53
/ deadline.com
The consolidation in the talent representation space continues. Agency for the Performing Arts and music touring agency Artist Group International (AGI) are merging, with the combined full-service agency rebranded as Independent Artist Group (IAG). APA President Jim Osborne is being named CEO of IAG, with Dennis Arfa, founder and CEO of AGI, as Chairman of the Music Division of IAG. Former longtime APA CEO Jim Gosnell will serve on the board of AGI alongside Osborne and Arfa.
AGI was founded 35 years ago by Arfa and acquired by Ron Burkle’s Yucaipa Entertainment in 2012. The client roster that it brings to IAG includes Billy Joel, Metallica, Def Leopard, Rod Stewart, Motley Crue, Linkin Park, Jane’s Addiction, Darryl Hall & John Oates, Norah Jones, Neil Young, The Strokes, Smashing Pumpkins, Ghost and Elvis Costello.
The merger, which had been rumored for awhile, stems from an agreement between APA and Yucaipa Entertainment. It marks a natural progression for the two agencies which have been collaborating closely following Yucaipa’s major non-equity investment in APA in September 2020 on non-touring opportunities for such AGI clients as Joel, Hall and Ghost.
In preparation for the consolidation, APA last week laid off several agents in its music/touring department, including Head of Music Bruce Solar.
AGI’s President Marsh Vlasic is being named Vice-Chair of the IAG Music Division. Dennis Arfa and Vlasic, along with AGI COO Jarred Arfa, AGI President of Touring Adam Kornfeld and the rest of the senior agents and staff, will all be joining IAG, which will have offices in Los Angeles, New York, Nashville and Atlanta.
“Dennis Arfa and his exceptional colleagues at AGI are revered in the industry, having built a