India Poised for Global Streaming Hit, Top Players Say: ‘A ‘Parasite’ Is Waiting to Happen’
03.12.2023 - 02:19
/ variety.com
Naman Ramachandran India is on the verge of producing a global breakthrough streaming hit, leading industry players said over the past week across two panel discussions. The mood in the country has been celebratory, even self-congratulatory, albeit with some justification, after the Oscar wins for S.S.
Rajamouli’s “RRR” and Karthiki Gonsalves and Guneet Monga‘s “The Elephant Whisperers.” On the streaming front, all the major players have had several hits. SonyLIV scored an International Emmy nomination for “Rocket Boys,” for lead actor Jim Sarbh.
Netflix won the International Emmy for comedy for “Vir Das: Landing” and “The Railway Men” cracked the streamer’s global non-English TV top 3 in addition to topping the South Asian chart. Locally, Netflix dominated the Filmfare streaming awards with 26 wins including prizes for “Trial by Fire,” “Kohrra” and “Scoop.” Prime Video’s “The Panchayat Season 2” won best series at the International Film Festival of India’s inaugural streaming awards and its hits this year include “Farzi,” “Jubilee,” “Dahaad” (India’s debut at the Berlinale Series) “Bambai Meri Jaan” and “P.I.
Meena.” Disney+ Hotstar tasted success with “The Night Manager” and “Saas Bahu Aur Flamingo,” while Season 2 of JioCinema’s “Asur” became one of the most-watched Indian shows of the year. It was little wonder then that Film Bazaar in Goa,South Asia’s largest content market, chose to conclude with a panel featuring representatives of Prime Video, Netflix, Banijay Asia and Jio Studios.
Moderator Rajeev Masand, COO of Dharma Cornerstone Agency, began with the opening salvo of why India hasn’t had a “Squid Game” yet. Banijay Asia and Endemol Shine India founder and group CEO Deepak Dhar said that an Indian global hit
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