How Vietnam Has Become One Of Asia’s Fastest Growing Markets With New Multiplexes, A Movie-Hungry Audience & Vibrant Local Film Biz
23.02.2024 - 09:57
/ deadline.com
Lunar New Year is a key box office period in several Asian territories, but nowhere was it more hotly contested this year than in Vietnam, where several local, Japanese and Hollywood movies were slugging it over the week-long holidays (February 9-15).
Tran Thanh‘s Mai, a romantic drama that delves into the psychology of its female protagonist, was the clear winner — at the time of writing it was topping the box office with a haul of VND400BN ($16.4M). Produced by CJ HK Entertainment, a joint venture between Korea’s CJ ENM and local outfit HKFilm, the film has the potential to break the record set by Tran’s own The House of No Man, released this time last year, which is Vietnam’s highest ever grossing film with VND476BN ($19.4m).
Also released over the holidays, known as Tet in Vietnam, was Nhat Trung’s comedy Meet My Pregnant Sister Again, which came in second with $3M. Two other local films also opened on February 10 — Hoang Tuan Cuong’s music-themed Bright Lights (Sang Den) and Le Hoang’s drama Tea — but withdrew from cinemas after a few days as the battle was so intense. Also opening in this period were Japanese animation Spy X Family Code: White, which came in third, followed by US studio films Madame Web and Argylle.
The busy release schedule reflects a vibrant market that has seen stellar post-pandemic recovery — by some counts the second fastest recovery in Asia following India — along with a young but dynamic local industry. Before the Tet holiday, 89s Group’s horror Quy Cau, from first-time director Luu Thanh Luan, topped the box office for six consecutive weeks, grossing more than VND108BN ($4.5M). The films set records for a local horror movie in Vietnam despite the fact that January is usually a quiet
The website popstar.one is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.