How did Beyoncé become the biggest deal in music?
01.08.2022 - 17:17
/ msn.com
Beyoncé launched the first single ‘Break My Soul’ last month, the queen of pop has broadened her oeuvre once again, this time taking on dance hall beats, 90s house, Afrobeats, and soul influences. The release follows a leak two days earlier, after the album arrived at retailers in France. It’s the first solo album she’s released in six years since her critically acclaimed album, ‘Lemonade’.
Not that she took a break: in between releases, there was a joint-album with husband Jay-Z and her soundtrack work for ‘The Lion King’. But despite being musically prolific, Beyoncé’s solo return feels monumental. Few artists have the artistic clout to stop the music press so abruptly with an album launch.
Beyoncé was on the front page of this month’s British Vogue magazine, is the number one trending topic on Twitter, has a banner announcing her album on Spotify, and every news publication is covering her latest album. The articles range from reviews rushing to get their oars in and discussions over fan responses, to private life paparazzi intrusions and the now inevitable right-wing op-eds bemoaning artists that supposedly can’t be criticised. There's even a conspiracy theory that's gaining traction online, linking Beyoncé’s multiple appearances on horses for the album to a doomsday prophesy.
The four horseBey's of the apocalypse might be absurd, but it's an example of just how much hype she can drum up. It’s a lot. There are only a handful of artists today who could elicit such a big and immediate response to a new album.
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