nme.com
11.09.2023 / 11:27
Here’s how much Mattel will earn from ‘Barbie’ in 2023
Barbie to contribute over $125million (£100million) in gross billings to the company this year.Anthony DiSilvestro, chief financial officer at Mattel, shared the number during the Goldman Sachs media conference on Thursday (September 7). The figure includes direct movie participation and sales of toys and consumer products.“Our economics are a function of the revenue, as well as profit participation, which scales up with the success of the movie,” DiSilvestro said (via Deadline).According to The New York Times, Mattel earned five per cent of the film’s box office revenue, as well as a portion of the overall profits as a producer on the movie, and additional payments as owner of the Barbie IP.Barbie, starring Margot Robbie and Ryan Gosling, has become the highest-grossing film of 2023, crossing the $1.4billion mark at the global box office.As a result of the film’s success, Mattel is planning a slew of movie projects based on the company’s IP, including Polly Pocket by Lena Dunham, a Hot Wheels film from J.J.