‘Destination X’ Greenlit At NBC; U.S. Version Of Travel Adventure Competition To Be Produced By Twofour For 2025 Launch
05.04.2024 - 14:33
/ deadline.com
Adventure travel series Destination X has been officially picked up to series by NBC.
The show is expected to air on the network in 2025 and the U.S. version of the Belgian format will be produced by production company Twofour, which is also making a separate British version for the BBC.
The greenlight marks the latest stage for the format; last year, the BBC and NBCUniversal partnered to take the U.S and UK rights to the show, which comes from Belgian producer Geronimo and distributor Be-Entertainment.
The BBC greenlit its own version last year with Twofour producing.
NBC has now followed suit and officially ordered its own version; the show was previously only in development with the broadcast network.
It is a similar model employed on breakout mystery format The Traitors.
Destination X sees a group of contestants go on the road trip of a lifetime but they have no idea of their location. In order to win, they must figure out their mystery locations. Once they’re on the blacked-out Destination X bus, the journey turns into a real-life game board, with challenges designed to offer clues as to their location, along with a few misdirects to keep them guessing.
At the end of each episode, the contestant who places an X on a map furthest from the actual location packs their bags. The first participant to reach Destination X will be crowned the winner.
Twofour, which is owned by British broadcaster ITV, is behind series such as Apple TV+’s The Reluctant Traveller. It will co-produce the NBC version with Universal Television Alternative Studio. Production will begin later this year.
Caroline Davies, Andy Cadman, Dan Adamson and David Clews will exec produce the NBC version.
“Destination X is one of the most unique and