‘Dance Brothers:’ Creators Of Netflix’s First Finnish Series On Their Unique Two-Part Release Strategy & Showcasing A Diverse Finland — The Deadline Q&A
01.06.2023 - 13:43
/ deadline.com
There’s been a lot of intrigue surrounding Dance Brothers, the first original Finnish series ordered at Netflix.
Created and produced by Max Malka of Banijay’s Endemol Shine Finland, the show is the first co-production between Netflix and Finland’s national broadcaster YLE and boasts a unique two-part release. It dropped worldwide on Netflix, including Finland, on May 10 and will receive a second local premiere on YLE.
“It was an organic win, win situation in the sense that YLE is the only broadcaster who commissions young adult content, and for them to be able to widen the genre, scope, and production value of projects, you need investment,” Malka told Deadline shortly before the show’s Netflix debut.
The series follows two brothers, Roni (Roderick Kabanga) and Sakari (Samuel Kujala), as they struggle to make a living as professional dancers. To help finance their dance dreams, they decide to start their own club, which provides income, housing, and training space. Their unique club and impressive dance routines quickly bring them fame. Soon artistic ambitions and personal relationships collide, testing Roni and Sakari’s close bond.
All ten episodes are directed by filmmaker Taito Kawata. Below, Malka and Kawata discuss the process of developing the show, landing a unique partnership between Netflix and YLE, and trusting the streamer’s algorithm to attract audiences.
DEADLINE: What are the origins of the show?
MAX MALKA: I’ve always wanted to see a Finnish dance film because the genre is so fun. Whether it was Billy Elliot, Step Up, or Magic Mike, I’ve always thought it was such a fun genre. And it had never been done in Finland. I was kind of waiting around thinking, ‘Why isn’t anybody doing it?’ And then I