Michael Schneider Variety Editor at Large The concept of a fall TV season may seem a bit outdated in this streaming age. Yet, broadcasters know that this is their moment in the spotlight. And the marketers at the major networks hope to embrace autumn as one of the best times to break through the noise and introduce their new and returning series. “Some people may feel that fall is irrelevant, that you just launch shows all year round, and we understand that that’s happening, but we have a different approach,” says CBS chief marketing officer Mike Benson. “We actually have made a statement that we love fall. We love not only the change of seasons and warm sweaters and the pumpkin spice lattes, but we love all the new shows coming back.”